Greenland Fedha Ltd is a wholly owned subsidiary of KTDA Holdings and a Micro Finance Institution with a country wide network, whose mandate is to provide financial services to the low income households in the tea sub-sector.
To ensure continued success and growth, we are seeking a dynamic and highly talented individual to join our management team in the following exciting and challenging position.
Marketing & Business Development Manager
Position Scope: Reporting to the General Manager - Greenland Fedha, the successful candidate will be responsible for ensuring that GFL provides very competitive products that cater for all its customers’ needs, along with very excellent customer service under a well known brand of Greenland Fedha Limited.
Key Responsibilities
- Developing the marketing strategy and plan;
- Monitoring and analyzing market trends for changing customer needs;
- Providing periodic competitive analysis reports of GFL product and services;
- Exploring ways of improving existing products and market and increasing profitability
- Developing strong brand equity for GFL products and services;
- Identifying and developing viable market segments for GFL products;
- Preparing product and market development objectives; schedules for all phases of product and market development up to & including the introduction to market;
- Coordinating product development, estimates of potential profits & benefits to the organization;
- Providing expertise and training to other departments in support of product(s) developed;
- Developing and maintaining a prioritized list of customer and market requirements for product;
- Coordinating and developing marketing, sales and financial plans for proposed products;
- Providing financial and marketing justification for product selection and definition;
- Managing day-to-day progress of product(s) under development;
- Identifying partnering opportunities for complementary third-party products to broaden company's product line;
- Researching and reporting on opportunities both within & outside the organization;
- Managing the marketing budgets;
- Ensuring timely delivery of all reports and products being developed;
- Supervising, mentoring and managing staff to ensure growth & development;
Qualifications / Competencies / Experience
The ideal candidate must possess the following qualifications, experience and competencies:
The ideal candidate must possess the following qualifications, experience and competencies:
- Degree in Marketing or a degree in Business with marketing major
- At least 7 years experience in product & business development & marketing; in a financial institution; 4 of which should have been in a supervisory position,
- Innovative, team player with exposure to product and market development
- Ability to network and develop strong business relationships
- Have knowledge of a wide range of marketing techniques and concepts
How to Apply
If you fulfill the above requirements and wish to be considered, please write to us enclosing your cover letter and a detailed CV to reach the undersigned not later than 28th February 2014.
Group General Manager – Human Resources & Administration,
Kenya Tea Development Agency Ltd,
P.O. Box 30213 – 00100,
Nairobi
Email: recruitment@ktdateas.com
If you fulfill the above requirements and wish to be considered, please write to us enclosing your cover letter and a detailed CV to reach the undersigned not later than 28th February 2014.
Group General Manager – Human Resources & Administration,
Kenya Tea Development Agency Ltd,
P.O. Box 30213 – 00100,
Nairobi
Email: recruitment@ktdateas.com