Marketing Officer
Location: Nairobi
Industry: Health Care
Our client, an International Organization NGO in Quality reproductive Health Care and family planning to millions of the world’s poorest and vulnerable women would like to recruit a Marketing Officer.
The purpose of the post is to develop and execute marketing campaigns across all channels; the role will include planning, organizing, seeking sponsorships, adverting, publicity and market analysis.
Key Tasks and Responsibilities
- Planning, developing and coordinating with the channel teams to implement effective marketing communication within channel team’s especially corporate clients.
- Recruiting and managing corporate clients in line with the overall organizational business plan.
- Analysing and monitoring current market trends in our areas of operation to inform our marketing communication campaigns and monitor competitor activity.
- Engagement with the Community Liaison team with regards to mobilization.
- Engage leading universities/colleges and work places, and offer technical support to channel teams in providing talks and medical camps.
- Work with designers to produce materials of visual impact and within brand guidelines.
- Source for corporate clients through formulation and marketing of appropriate health solutions to corporate and government institutions.
- Co-ordinate with the training team in order to build capacity in centre teams on customer care and claims management.
- Conduct area-specific market researches and advise channel teams on effective marketing strategies.
- Monitor current market trends by evaluating competitor service pricing and competitor marketing strategies.
- Promote brand visibility by conducting localized mini road shows and offering technical support to channel teams in developing wall branding and directional signage.
Qualifications
- Experience in relevant industry will be added advantage.
- Strong project management/organizational skills.
- Ability to use spreadsheets to analyze data and spot trends.
- Excellent written and verbal communication skills.
To apply, send your CV and cover letter to applications@flexi-personnel.com before Friday 13th February, 2015.
Clearly indicate the position applied for and the minimum salary expectation on the subject line.