ICT College Thika Sales & Marketing Executive Job in Kenya

Job title: Sales & Marketing Executive
 

Reports to: Admin / General Manager
 

Job Description: Student / Courses / Training / Services & Events Co-ordinator
 

Location: ICT Thika
 

Overall Responsibilities:

• To successfully manage the sales and marketing of ICT Student/Courses/Training/Services & Events to maximise all revenue generating opportunities and achieve set sales targets.
• To grow the company’s base of students, customers and intermediaries and manage these relationships to maximise lifetime value.
• To ensure the sales and marketing team maintain a high level of customer service which exceeds students and customers’ expectations.

Main duties:

• To contribute to the development and implementation of a strategic sales and marketing plan in liaison with the Admin/General Manager and College Director.
• To take overall responsibility for the operational sales and marketing plan, including developing action plans and sales targets to achieve the objectives set.
• To achieve sales targets for ICT Student/Courses/Training/Services Marketing & Events. To also market ICT for conferences and business events, banqueting (including accommodation), weddings, the restaurant and outdoor events.
• To manage the sales and marketing budget in line with the targets.
• To be responsible for setting prices in liaison with the Admin/General Manager based on value (customer perceptions about the value of the product) and the going rate of direct competitors, ensuring variable costs and a contribution to fixed costs are covered.
• To ensure the sales and marketing team have a thorough knowledge of the product offer and pricing structure to enable effective promotion.
• To make follow up on all enquiries from email telephone and text
• To design and make recommendations for new paper adverts, brochures and TV adverts in line with the budget.
• To lead on the development of new key accounts, including identifying potential corporate customers through research, implementing plans to target businesses, and developing effective relationships.
• To produce proposals, quotes and contracts, and negotiates rates to secure business in line with ICT revenue targets.
• To develop and implement customer service standards to ensure that all leads and enquiries are followed up by the team in a timely manner.
• To maximise the potential from existing corporate customers and intermediaries through effective account management.
• To manage a database of potential and existing customers by creating accurate records and an effective follow up system.
• To collect and analyse customer satisfaction questionnaires, surveys and general feedback.
• To keep abreast of industry and consumer trends, and ensure competitor activity is closely monitored and reported on.
• To identify and exploit all local marketing, sales and PR opportunities, including cross-selling to assist with company revenue maximisation.
• To report weekly and monthly on sales forecasts, recent activities and results against targets.
• To regularly review sales forecasts, identifying low periods and implementing creative solutions.
• To identify and organise representation at external trade shows and networking events.
• To identify areas suitable for road sign boards
• To attend regular sales and marketing meetings with the Admin/General Manager and College Director if possible.
• To undertake any other duties as appropriate assigned by the General Manager, College Sales & Marketing Director or Directors of the company.

If you are up to the challenge and possess the necessary qualification and experience, please send your CV and a comprehensive covering letter detailing skills and experience for the role clearly quoting the job title on the email subject to: hr@ict.ac.ke