Title:
Sales and Marketing Executive
Reports to:
Sales and Marketing manager
Based at: factory street industrial area.
Job purpose: To plan and carry out direct and indirect marketing and
sales activities, so as to maintain and develop sales of our product range in
Kenya and its environment, in accordance with agreed business plans.
Key responsibilities and accountabilities:
- Maintain
and develop a computerized customer and prospect database.
- Plan
and carry out direct marketing activities (principally direct mail) to
agreed budgets, sales volumes, values, product mix and timescales.
- Develop
ideas and create offers for direct mail and marketing to major accounts.
- Respond
to and follow up sales enquiries by post, telephone, and personal visits.
- Maintain
and develop existing and new customers through planned individual account
support, and liaison with internal order-processing staff.
- Monitor
and report on activities and provide relevant management information.
- Carry
out market research, competitor and customer surveys.
- Maintain
and report on equipment and software suitability for direct marketing and
sales reporting purposes.
- Liaise
and attend meetings with other company functions necessary to perform
duties and aid business and organizational development.
- Manage
the external marketing agency activities of telemarketing and research.
- Attend
training and to develop relevant knowledge and skills.
Person
profile
Personality:
- Self-driven,
results-oriented with a positive outlook, and a clear focus on high
quality and business profit.
- A
natural forward planner who critically assesses own performance.
- Mature,
credible, and comfortable in dealing with senior big company executives.
- Reliable,
tolerant, and determined.
- Empathic
communicator, able to see things from the other person's point of view.
- Well
presented and businesslike.
- Sufficiently
mobile and flexible to travel up to a few days a month within the Kenya.
- Keen
for new experience, responsibility and accountability.
- Able
to get on with others and be a team-player.
Personal Situation:
- Must
be mature and domestically secure.
- Able
to spend one or two nights away per month without upsetting domestic
situation.
- Able
to commute reliably to office base.
- Able
to work extended hours on occasions when required.
Specific Job Skills:
- Able
to communicate and motivate via written media.
- Understands
the principles of marketing and advertising cost-effectiveness, including
market sector targeting, product offer development,
features-benefits-solutions selling, cost per response, cost per
conversion, etc.
- Appreciates
need for consistency within company's branding and marketing mix,
especially PR and the Internet.
Computer skills:
- Must
be adept in use of MS Office 2000 or later, particularly Excel and Word,
and ideally Access or similar database to basic level, Internet and email.
Literacy and Numeracy:
- Able
to understand profit and loss calculations and basic business finance,
e.g., gross margin percentages and calculations, depreciation, capital and
revenue expenditure, cash-flow, overheads, etc.
- Must
be a very competent writer of business letters, quotations and proposals.
Business and Selling Skills:
- Must
be an excellent face-to-face and telephone communicator.
- Able
to demonstrate success in day to day activities.
- Ideal
background would be in business support services.
Management Ability:
- Though
internal staff management is not initially part of the job, responsibility
and opportunity could grow with the development of the business, for
example the prospect of recruiting and managing support telesales staff.
- Some
people-management skills, experience and natural ability will be useful.
Academics
qualification
The above candidate must have a minimum of diploma or degree in sales and
marketing related field and at least three years experience working as a sales
person in a busy organization.
Experience in hospitality industry will be given the first priority.
If you are up to task and you meet the above qualification please send your CV
and a detailed application letter showing your current remuneration and your
expectation.
To hr@clique.co.ke, so as it reaches us not later than 29th Feb. 2012.
Please not that only shortlisted candidates will be contacted
3:20 PM
maboko
