PR Social Media Executive Job in Kenya

PR Social Media Executive Job Description

1. Do you write a blog – and update it regularly? If yes, is it well-written, consistent and has an effective presence?

2. Have you been involved in social media for a minimum of 2 years?

3. Are you proficient in marketing business and consumer clients? Can you effectively compliment a communication strategy with a social media marketing strategy? Can you plan and execute a strategy?

4. Are you active in Twitter, Facebook, Linked in, blogs etc.

5. Are you knowledgeable in tools to monitor and measure ROI from social media campaigns?

6. Can you build an online audience?

If you answer yes to most of the above questions, then Square PR is looking you to complement client’s strategic campaigns.

Social Media Job Description

The candidate must have demonstrated and extensive social media experience.

This means that the person is actively participating in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc. and is well-connected with the broader social media world.

The second important part is that the candidate must be able to think strategically, but be willing and able to roll up his sleeves to help implement the programs.

Responsibilities

• Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all XYZ brands and Implement and manage social media programs
• Experiment with new and alternative ways to leverage social media activities (“marketing R&D”)
• Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media at XYZ
• Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services
• Measure the impact of social media on the overall marketing efforts

Experience

• Social media tools and techniques
• Marketing (traditional, new media, guerilla and ‘word of mouth’)
• Strategy
• Product marketing
• Press and analyst relations
• Business development
• Technology
• Operations
• Sales
• Financial and quantitative analysis
• Project management

Attributes

• Creativity
• Willingness to experiment
• Ability to deal with uncertainty
• Ability to contribute individually, and lead, manage or participate in cross-functional teams
• Doggedness and determination
• Ability to synthesize large amounts of data into actionable information
• Excellent writing skills and a willingness to use them
• Excellent verbal communication skills
• Persuasiveness
• Ability to create great working relationships with all levels within the company and across multiple disciplines
• Sense of humor

Academic qualifications

• At least a Bachelors degree in Communication from recognized institutions
• A certification in social media
• Certification in other online related platforms an added advantage

Only those qualified should email to info@squaregold.co.ke not later than June 3rd 2011.

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