KBC Brand Manager (National Radios) Latest Job in Kenya

Job Vacancy: Brand Manager (National Radios)

Ref: HR/MKT 02/2011

SS Level: BE 3

Job Qualifications

The Role

Reporting to the Marketing Manager the person will be responsible for the development and management of National Radio brands with the aim of achieving and maintaining leadership positions in their respective market segments.

Duties and Responsibilities

• Prepare and implement annual brand plans to achieve set targets.
• Ensure brand profitability is achieved through optimal management of resources
• Collect, analyze & prepare brand reports and conduct competitive market analysis.
• Develop and implement brand communication strategies
• Liaise with external agencies in developing and implementing brand strategies
• Identify and initiate brand improvements to meet changing market needs
• New product development

Requirements

• At least a Degree in Marketing or Business Administration from a reputable University.
• A Post graduate Diploma in Marketing from a recognized institution will be an added advantage.
• 5 years experience in brand marketing in a large organization.
• Excellent communication and interpersonal skills.

The Managing Director
Kenya Broadcasting Corporation
P.O. Box 30456
Nairobi

Only shortlisted applicants will be contacted.

We are an Equal Opportunity Employer

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