Business Development Manager - Affinity & Direct Corporate Business
 
Job Location: CfC House, Nairobi
 
Department: Sales and Distribution
 
Key Objective of the Job:
 
To grow and manage the Affinity Channel, Broker and new direct Corporate business by establishing relationships, ensuring acquisition of new business and retention of acquired/existing ones to achieve business targets.
 
Key Tasks:
  • Prospect, develop and create partnerships with targeted organizations in order to generate affinity new account sales, new direct Corporate business and portfolio growth
  • Develop sales budget and marketing strategies to achieve business targets
  • Ensure Affinity Partners, direct corporate business and Group Life Schemes financial objectives are met/exceeded by securing additional opportunities for marketing.
  • In conjunction with the business, Design and develop new innovative insurance solutions to satisfy the current market segment
  • Grow affinity and direct Corporate sales and ensure quality across multiple clients and group life products.
  • Monitor and manage the performance of affinity & directs Corporate clients with regards to profits, claim ratios, and standards
  • Act as the primary contact for Affinity scheme/direct corporate business and communicate regularly with partners to move imitates forward.
  • Capture and analyze affinity channel & direct Corporate channel performance data, including customer touch point analysis
  • Understand Affinity Partner’s goals/objectives and translate them into actionable solutions to drive profitability and partner/constituents satisfaction
  • Be involved in planning aspects around the development and growth of Affinity Programs (product enhancements, program enhancements, and the development of new affinity channels to help grow new business acquisition)
  • Lead, develop and implement long term customer centric sales plans for affinity, broker & direct Corporate channel to drive new business acquisition and retention of renewal business.
  • Build and strengthen relationships with our affinity partners and direct corporate business to maximize business return at every opportunity and ensure retention
  • Develop and train an alternative sales distribution network for the target products.
  • Build up detailed knowledge about the company’s products and keep abreast of market conditions and developments.
Academic and Professional Qualifications:
  • Bachelors degree in a business related field
  • Insurance Industry professional qualification : ACII or FLMI and COP is an added advantage
  • A strong qualification in Sales & Marketing
Experience:
  • A minimum of 4 years work experience in an insurance/financial services industry, 3 of which are in direct insurance sales preferably to Corporate client
  • Key account management
  • Excellent relationship management
  • Experience in a Partner marketing environment
  • Experience in business development and marketing of group insurance products
  • A strong knowledge of insurance and financial services regulatory compliance requirements
  • In depth understanding and delivery within a relevant operating environment
Specific Computer Skills:
  • Proficiency in Microsoft Office
Personal and Interpersonal Skills:
  • The incumbent should possess Strong presentation and organizational skills
  • Have the ability to spot an opportunity and turn it into a viable business proposition,
  • Strong commercial acumen,
  • First class Sales, Marketing and Negotiation Skills,
  • Effective communication skills,
  • Working knowledge on group life with strong marketing/sales skills,
  • Excellent networking, social and interpersonal skills.
  • Self-motivated assertive and result oriented.
  • The incumbent must also be a person with impeccable honesty and integrity.
If you meet the requirements of the above position please send an email application together with detailed and updated CV and contacts of three professional references to hr@cfclife.co.ke by 24 August 2012.

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