Title: Commercial Manager
Division: Commercial Division
Employment Type: Permanent
Location: Kenya
Reports to: Chief Executive Officer
Role Summary
Role Summary
This person is charged to lead and manage the sales and customer service functions of the business.
Alongside the CEO and
other HODs, s/he should co-own the strategic leadership of Bernsoft
ensuring the maintenance, growth and support profitable sales in line
with business targets across all revenue centres.
Main Duties:
Main Duties:
- To build the business through sales and marketing of existing and new products to existing and new customers
- To achieve KPIs, including sales targets
- To develop and build relationships with current and new customers
- To develop the business profile by enhancing, informing and changing the customer perspective of Bernsoft strengths and product ranges
- To identify products that will satisfy customer needs in conjunction with the production teams
- To devise and deliver promotional activities and marketing and assist at trade and promotional events
- To identify and develop potential partner companies to increase the range of products offered by Bernsoft including factored products
- To understand the competition and provide market intelligence reports
- To head up and lead the commercial team including wholesale, national accounts and product development
- To manage the commercial team including recruitment, selection, development, training, performance management and succession planning
- To report to the management team and regularly attend management meetings
Customer Service
- To provide professional and effective services to internal and / or external customers, to meet customer expectations, particularly in terms of Quality and Timeliness in line with departmental standards, procedures and guidelines.
- To provide follow up with customers to ensure customer satisfaction with products and / or services provided
- To communicate courteously with internal and / or external customers by telephone, email and face to face, building positive relationships, investigating, responding to and progressing issues and queries to a successful conclusion at the earliest time.
- To speak positively and enthusiastically about the company and its products and services to ensure that a professional company and brand image is provided at all times to customers and colleagues.
Teamwork
- To work as part of a team to achieve the departmental standards.
- To work together with other departments and divisions within the organization to identify any process improvements and improve standards, efficiency and profitability.
Knowledge
- Strong selling, negotiation and influencing skills
- Strong relationship building, networking and account management skills
- Strong skills in business growth
- Commercially and financially aware
- An understanding of marketing
- Creative problem solving
- Strong team leadership skills to lead, motivate and manage a team
- Good numerical and costing skills
Key Interfaces
- Dealing with external customers.
- Liaising with internal departments to bring content acquisition queries to a satisfactory closure.
Dimensions / Budgets
- Ensure that the jobs undertaken are carried out within previously approved budgets
- Work outside of normal business hours and travel to customer sites will be required.
Email: work@bernsoft.com