Business Development Executive (Public Relations and Experiential Marketing)

Our Client is a PR and Experiential Marketing Company currently recruiting a Business Development Executive.

The successful candidate will be primarily responsible for looking for new business in Kenya and East Africa. 

In addition, they have the responsibility for managing the existing client’s growth, profitability, and the value-add relationship with the clients. 

They will also ensure efficiency and effectiveness of all operations and execution of the team, by performing quality control of all field and execution activities of client projects.

Key Responsibilities

1. Oversee all operational issues of the assigned portfolio

• Ensures that client issues are dealt with in an efficient manner.
• Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable.
• Retain your portfolio of clients.
• Ensure you manage expectations of all stakeholders by communicating through meetings, verbal, written and email forms.
• Project managing campaigns; developing timetables and setting deadlines for clients and your team
• Ensure account plans for each client are updated ongoing with all current and relevant information.
• To be a leader of your team, offering direction and support, ensuring the agency has the correct level of skills to grow the accounts
• Responding to requests in an efficient and timely manner.

2. Quality Control

• Plans, develops, and implements quality assurance programs for on-going projects.
• Through the quality control of field activities, evaluate all field operations and make recommendations on ways of improving efficiency and effectiveness of operations.
• Write reports as needed.

3. Client Service

• Establishing and maintaining strong client relationships through regular close contact with client.
• Ensure deadlines are met
• Effective and efficient follow-up of customer complaints and queries.
• Ensures standards of quality and workmanship of projects meets/surpasses customer and group expectations.

4. Reporting

• Give monthly status reports on marketing intelligence and progress on existing projects

5. Business Development

• Aware and in pursuit of opportunities for account growth and new business
• Actively seeking to increase the services offered to portfolio and increase the income generated
• Ensuring that the proposals and presentations are sent on time.
• Coordinating of all external client presentations

6. Market Intelligence

• Intelligence gathering on customers and competitors.
• Maintain an up-to-date list of all market players and their clients.
• Prepare market intelligence reports
• Combat competition appropriately.

Competencies Required

• Understanding of the importance of personal development and ability to work toward achieving agreed actions
• Ability to work as a part of a team, contributing and sharing best practices/ knowledge / resources and ideas
• Understanding of the importance of demonstrating respect and confidentiality regarding company and client information
• Ability to provide analytical and insightful recommendations to clients and team

Other Skills Required

• Excellent organizational and time management skills
• Ability to lead a project using own initiative and working as part of a team
• Ability to create and maintain accurate / accessible and organized documentation
• Ability to effectively communicate daily campaign performance by producing all necessary reports in an effective, timely and tailored manner
• Ability to present campaign results and strategy at senior management level, whilst considering the variety of knowledge levels within the audience
• Ability to identify and convert new business opportunities
• Excellent report-writing, analytical and project management skills
• Excellent communication skills
• Ability to effectively manage customer & staff relationships, promptly respond to queries, ensure promises are kept and manage expectations
• Ability to analyze results, identify and explain any variance from targets

Minimum Educational & Professional qualifications required

• Degree in Marketing, Business Management or other relevant discipline/ Diploma holders with the relevant experience.
• Minimum 4 years of experience in Business Development and Account/project management.
• Proficiency in use of Microsoft Office: including thorough knowledge of MS Excel worksheets and PowerPoint for presentations

Specific Performance Drivers

• Comfortable working towards defined Key Performance Indicators (KPI’s).
• A hands on approach to problem solving; identifying issues and using initiative and available resources to generate recommendations
• Ability to manage accounts and relationships for multiple clients
• An ability to identify a clients key business objectives
• Strong motivation and a positive approach to researching and analyzing new business opportunities
• Ability to cope with conflicting demands and to prioritize tasks
• A positive attitude to dealing with people
• Ability to follow quality assurance and operational processes
• Ability to present to clients at a senior management level
• A good understanding of what it takes to maintain and develop the most productive client relationships
• Must be able to quickly understand the client, their products and their industry
• Ability to produce a  360° marketing communication campaign
• Ability to manage  project’s campaigns, coordinating team members, developing timetables and setting deadlines in order to achieve client objectives

 If you feel you fit the above role,please send your CV to jobs@alternatedoors.co.ke