Vacancy Announcement: Area Sales Representative

Our client in the FMCG Industry is looking to hire two (2) Area Sales Representatives. 

Reporting to the Area Sales Managers, the Area Sales Representatives will primarily be responsible for the following:

Implementing channel & accounts strategies, terms and conditions and other best practice in the identified accounts, ensuring the best advantage for each brand / category is achieved profitably;
 
Developing and maintaining a clear understanding of developments in the accounts and exploiting all the opportunities;
 
Taking ownership for maximizing business volume through successful implementation, execution and evaluation of key sales functions to enhance sustainable growth and profitability for the company.

Other duties for the position include:

  • Successful execution of the business plans;
  • Servicing (including selling, merchandising, accounts growth planning and implementation, relations building, promotion & activations);
  • Ensuring continuous improvement in distribution, merchandising, call coverage, efficient resource utilization from the distributors and other 3rd party agencies;
  • Visiting all trade levels (On-trade, stockiest and supermarkets) to ensure the brands are listed, visible and activated according to the plan;
  • Ensuring that the DSRs are fully aware and are able to implement the accounts strategy, terms and conditions and other best practice effectively;
  • Implementing Class of trade strategies for each brand to the best advantage for each brand in the account;
  • Scheduling weekly business review meetings with the Area Sales Manager to discuss sales targets, marketing ideas and problem areas, etc;
  • Providing weekly activity report;
  • Recording daily sales activity on daily dashboard with a weekly summary for the Area Manager;
  • Preparing ad hoc reports where requested by the Management regarding sales, displays, promotions etc;
  • Liaising with respective Area Manager regularly to identify monthly and quarterly promotional cycles and appraising their success;
  • Identifying key competitor activity and strategy such as new product launches, activations and promotions in the area for sharing with the sales manager;
  • Proposing ideas and opportunities that could be available to challenge the competitors’ activities with consideration to the financial implications and reputation of the Company;
  • Identifying, developing and communicating risk management plans for your area
The successful candidate should have the following qualifications:
  • A Bachelor’s degree – preferably in Business Administration or Marketing;
  • Must have a successful track record as a Sales Representative for at least one (1) year;
  • Sales experience from a busy FMCG company will be an added advantage;
  • Knowledge and experience in spirits business will be added advantage;
  • Must have a valid driving licence;
  • Must be willing to work in any part of the country with significant local travel;
  • Should be a passionate, self-confident individual that is professional and result driven;
  • Strong integrity and ability to work within a team;
  • Trendy, fashionable and well groomed;
  • Able to work independently within set parameters;
  • Good negotiation and customer relationship management skills;
  • Good interpersonal skills both with internal and external relationships;
  • Great oral and written communication skills; and
  • Good at planning and organizing to ensure priority task management
If you believe you qualify for this position and would like to apply, please upload your CV to our website (www.dpckenya.com under Vacancies)


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