Market Analyst Job in Jomvu, Mombasa, Kenya

Our client a key player in the FMCGs industry is seeking to recruit a Market Analyst. 

The incumbent will be responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns.

Further provide in depth database market analysis to all levels of marketing as well as coordinate with Operations to prioritize analyses related to marketing initiatives.

Roles & Responsibilities

• Create analytic and tracking reports that will help crystalize the marketing strategy
• Create customer profiles by demographic and behavioral characteristics
• Track customer behavior in terms of response to on ground activities, above the line communication
• Create a post campaign response tracking and a return on investment (ROI) reporting system
• Design tests in conjunction with marketing leads, as well as provide analysis used to plan a promotional campaign
• Create mail and telemarketing lists
• Create post-campaign response tracking and R.O.I. as well as a more detailed campaign response analysis.
• Use analyses to design strategies for future campaigns.
• Create analytic and tracking reports that help define marketing strategy for marketing leads
• Create customer profiles by demographic and behavioral characteristics
• Track customer behavior such as response, churn, product selection

 Qualifications:

• Masters degree in market research or communication
• Degree in business related field
• 3 years experience in sales,  FMCG sector
• Strong quantitative analysis capabilities
• Superior operating knowledge or Microsoft office
• Strong project management skills able to capture and manage action items

Qualified candidates to send in their CVs to info@frankmconsult CC frankmconsult@yahoo.com