Job
Title: Web Editor / Online Communications Officer
(Kenya)
Job
Family: Communications
Location: Nairobi, Kenya
Closing
Date:
06-Aug-2012
Background / General description
The
World Bank’s Africa Region—which has approximately 1600 members of staff
, 60% of which are based in more than 38 offices on the
continent—is committed to helping African clients realize their
development potential, with a focus on growth, impact on the poor,
inclusiveness and employment generation.
The mission of Africa Strategic Communications Department (AFRSC) is to enhance
the impact of the World Bank's development assistance and quality of debate
around development issues in Africa through strategic and effective
communications.
This
includes fostering better communications within Africa countries and partner
countries between policy makers and internal stakeholders as well as outreach
by the World Bank to civil society in the Africa region, part 1 constituencies,
and regional organizations.
AFRSC
also works with other Bank communications colleagues to reach audiences outside
Africa that influence Africa progress.
The
region’s website is an integral part of the communications and outreach effort.
It informs the world of who we are and what we do, raises awareness of
development issues, and shares development knowledge with our clients.
In
addition, the site builds the Bank’s global brand by ensuring transparency in
our policies, programs, and projects.
AFRSC seeks an enthusiastic and talented online professional to head a “web
hub” being established in Kenya to improve the Bank’s ability to share
knowledge and engage with key audiences in Kenya , Tanzania, Burundi, Uganda,
Eritrea, Rwanda, Somalia, Ethiopia, South Sudan, and Sudan
The
Online Communications Officer position, based in Nairobi, will coordinate a
full range of online activities and ensure the sites meet the highest quality
standards.
Principle
duties include conceptualizing and producing new content in line with the
regional communications strategy, overseeing time-bound campaigns, and
coordinating online responses to development issues related to both the
assigned countries and the region as a whole, including the use of social media
tools.
The
position reports to the AFRSC Manager in Washington, who supervises and
oversees the work program of the region’s communications team.
Note: If the selected candidate is a current Bank Group staff member
with a Regular or Open-Ended appointment, s/he will retain his/her Regular or
Open-Ended appointment. All others will be offered a 3 year term appointment.
Duties and Accountabilities
The
Kenya Country Hub Online Communications Officer plays a strong content coordination
and project management role in the day-to-day operation of the hub’s sites, as
well as coordinating with to the AFR Communications Team.
Among
the principal responsibilities of the position are:
- Ensuring
that the sites within the hub are operated in alignment with appropriate
vice-presidential and corporate priorities, as well as with the Bank’s
web-related policies.
- Preparing
and maintaining web editorial calendars in coordination with the AFR web
team and country office communications staff.
- Planning
and integrating the use of social media and other audience engagement
tools as part of the regional strategy.
- Working
closely with regional and country office staff in conceptualizing and
writing content or commissioning specific content to be written by online
writers or staff elsewhere in Bank.
- Facilitating
and coordinating the presentation of country-specific content, including
design of country-by-country editorial calendars, regular monitoring of
content for quality and timeliness, and on-going communications with
individual country offices and across the region to foster audience
engagement.
- Conceptualizing
and commissioning multimedia content to support web outreach.
- Applying
editorial processes and approval workflows in the Bank’s web content
management system, as well as reviewing, editing and writing content for
publication.
- Providing
guidance to country office staff engaged in web publishing.
- Managing
translation of content between English and other languages as appropriate.
- Reviewing
and monitoring sites for quality and timeliness, as well as for compliance
with Bank information management procedures and practices.
- Developing
and leading implementation of online campaigns (content marketing) to
target key audiences, and measuring success in achieving them.
- Establishing
key performance indicators and reviewing web metrics reports; sharing
results and recommendations with appropriate management and staff.
- Engaging
in user research and determining audience needs; acting on audience
feedback.
The
Kenya Country Hub Online Communications Officer supports the AFR web team in
raising the visibility and improving the structure of country and regional
online communications by:
- Translating
regional strategic objectives into an online communication action plans,
including detailed editorial calendars for each assigned country.
- Implementing
the plans using social media, multimedia, and other tools where relevant.
- Identifying
opportunities to use existing and emerging online tools; providing support
and one-to-one training for country office staff in the use of current and
emerging online communication channels.
- Participating
in related web governance groups to represent the views of the region and
countries in the hub, sharing knowledge, and ensuring good practices.
- Advocating
and articulating proposals and ideas to improve the Banks’ website for
countries in the hub.
Selection
Criteria
- Master’s
or bachelor’s degree in Communications, International Relations/Public
Affairs, Journalism, Marketing, Political Science or other related
disciplines, with a minimum of 5 years (with master’s) or 10 years (with
bachelor’s) of relevant experience.
- A
minimum of five years experience in writing and/or editing for the web.
- Proven
writing and editing skills, with a strong command of English and the
ability to convey complex ideas in a creative, clear, direct, and lively
style.
- Knowledge
and applied work experience in social media principles and Web 2.0
technologies sufficient to execute, lead or advise others in assuring that
online communication and audience engagement tools and channels are fully
leveraged.
- Ability
to initiate and manage a continuing editorial process and to conceptualize
and execute the online packaging of content.
- Strong
diplomatic, interpersonal, and team skills; demonstrated client
orientation; sensitized in working in a diverse and multicultural
environment.
- An
in-depth understanding and problem-solving approach to project management
as it relates to complex, multifunctional projects.
- Ability
to leverage online communication tools and methodologies (such as online
monitoring, web analytics, or other online measurement tools) and to lead
research efforts that identify and map project stakeholders or intended
audiences, and to develop and analyze online communications performance
indicators.
- Ability
to prioritize, work well under pressure and capably handle/juggle multiple
tasks within tight deadlines. Experience working with cross-functional
teams.
- In-depth
knowledge of international trends and political/economic issues related to
development.
- Experience
producing for the web and a basic working knowledge of software packages
for page formatting, image management, videos, and content preparation
(HTML, Photoshop, and similar software preferred).
- Experience
in search engine optimization and online marketing.
How
to apply
8:55 AM
maboko
