Brand Manager / Executive – Nutrition Job In Kenya

A multinational company that deals in the Manufacturing and Production of Nutritional and dairy products, coffee, tea, beverages, chocolate and confectionery

Direct Report to: Category Marketing Manager

Main Purpose of the job

Develop and execute brand plans so as to deliver market share, sales volume, revenue and profit growth objectives

Main Responsibilities

• Deliver brand business objectives in terms of market share, sales volume and revenue and profit growth
• Define key brand challenges and develop category strategies to achieve brand business objectives
• Provide sound inputs into the demand planning process to ensure accurate monthly sales forecast
• Initiate, propose, execute monitor and evaluate campaigns and activities for management buy-in and approval
• Implement, review and evaluate the brand plan in line with the brand /category strategy, covering brand communication, promotions, consumer insight, pricing strategy and product innovation/renovation
• Control PFME and TTS investments while ensuring effective advertising and promotional policies and practices for the brands
• Perform control of the POP/MD services and premium detailing stocks
• Monitor the profitability of the product range and its SKU so as to highlight gaps against the target set

Key Experience/Knowledge and Skills

• 5 years experience in developing a portfolio of nutrition/pharmaceutical product brands
• Managed independently under challenging/demanding market environments to achieve and exceed goals
• Has independently managed projects such as organising brand, media, promotion and sampling activities, and communication campaigns with HealthCare Professionals and/or consumers on topics related to infant nutrition products
• Management and Leadership Principles
• Knowledge of the Nutrition industry in the local market including products, competitor awareness, KOL’s
• Supply Chain (basic knowledge)
• Understanding of the local ethical promotion code
• Awareness of stock levels, sales, sales conditions, prices and hygiene of own and competitor products
• Educational background in marketing or nutrition
• Knowledge of infant nutrition concepts
• Ability to deal closely with contacts and build strong, sustainable relationships
• High computer literacy

To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line.

Kindly also mention your current/ last salary and benefits

Only shortlisted candidates will be contacted.

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