Job Title: Marketing Manager

Location: Nairobi

Company Profile: leading FMCG manufactures in the region with four manufacturing divisions.

Directly Reports to: Executive Directors

Main Purpose of the Job

To plan and execute BTL campaigns for their major brands

Main Responsibilities
  • Lead the Marketing function
  • Develop Creative Concepts for Branding & Advertising
  • Developing a fully integrated Marketing plan
  • To take the lead from the current outside agencies and develop an internal framework for marketing and advertising.
  • Development of the Media Plan
  • Control and preparation of the department budget.
  • Monitor Brand Performance with key marketing measures
  • liaison with the media houses & manage all production
  • Mentor and develop the team
Routine Responsibilities
  • Brainstorming ideas for BTL marketing and presenting proposals for the focus brands
  • Getting and acting on feedback from marketing activities
  • Creating and managing marketing budgets for the brands
  • Liaising with agencies, artists and POS production houses
  • Visiting the trade regularly and supervising marketing efforts, in liaison with the sales team.
Required Qualifications, Skills and Knowledge
  • Should have a minimum of Bachelor’s Degree. CIM qualifications will be an added advantage.
  • Spent at least 5 years in the marketing field, executing BTL marketing plans for FMCG companies
  • Should have experience or demonstrate the required competency to create and manage marketing budgets
  • Should have a keen understanding of various forms of traditional and unconventional marketing
  • Should have a keen understanding of distribution mechanisms.
  • Must be competent in use of Microsoft office Suite.
  • A self-motivated individual and an excellent team player able to influence others.
  • Should be able to speak English
Package: Gross salary plus medical, car, pension and bonus

To apply for this position send your CV to milkah@myjobseye.com quoting the position in the subject line.

Kindly also mention your current/ last salary and benefits.

Only shortlisted candidates will be contacted”

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