KTDA Greenland Fedha Marketing & Business Development Manager Job in Kenya

Greenland Fedha Ltd is a wholly owned subsidiary of KTDA Holdings and a Micro Finance Institution with a country wide network, whose mandate is to provide financial services to the low income households in the tea sub-sector. 

To ensure continued success and growth, we are seeking a dynamic and highly talented individual to join our management team in the following exciting and challenging position.
 

Marketing & Business Development Manager

One (1) Position

Position Scope: Reporting to the General Manager - Greenland Fedha, the successful candidate will be responsible for ensuring that GFL provides very competitive products that cater for all its customers’ needs, along with very excellent customer service under a well known brand of Greenland Fedha Limited.

Key Responsibilities

• Developing the marketing strategy and plan;
• Monitoring and analyzing market trends for changing customer needs;
• Providing periodic competitive analysis reports of GFL product and services;
• Exploring ways of improving existing products and market and increasing profitability
• Developing strong brand equity for GFL products and services;
• Identifying and developing viable market segments for GFL products;
• Preparing product and market development objectives; schedules for all phases of product and market development up to & including the introduction to market;
• Coordinating product development, estimates of potential profits & benefits to the organization;
• Providing expertise and training to other departments in support of product(s) developed;
• Developing and maintaining a prioritized list of customer and market requirements for product;
• Coordinating and developing marketing, sales and financial plans for proposed products; 
• Providing financial and marketing justification for product selection and definition;
• Managing day-to-day progress of product(s) under development;
• Identifying partnering opportunities for complementary third-party products to broaden company's product line;
• Researching and reporting on opportunities both within & outside the organization;
• Managing the marketing budgets;
• Ensuring timely delivery of all reports and products being developed;
• Supervising, mentoring and managing staff to ensure growth & development;

Qualifications / Competencies / Experience

The ideal candidate must possess the following qualifications, experience and competencies:

• Degree in Marketing or a degree in Business with marketing major
• At least 7 years experience in product & business development & marketing; in a financial institution; 4 of which should have been in a supervisory position,
• Innovative, team player with exposure to product and market development
• Ability to network and develop strong business relationships
• Have knowledge of a wide range of marketing techniques and concepts

How to Apply

If you fulfill the above requirements and wish to be considered, please write to us enclosing your cover letter and a detailed CV to reach the undersigned not later than 28th February 2014.

Group General Manager – Human Resources & Administration,
Kenya Tea Development Agency Ltd,
P.O. Box 30213 – 00100,
Nairobi

Email: recruitment@ktdateas.com