CIC Insurance Group Brand Manager Job in Kenya

CIC Insurance Group is the leading Co-operative insurer in Africa and one of the top three insurance companies in the country. 

CIC Insurance Group consists of three subsidiaries; CIC General Ltd, CIC Life Assurance Ltd and CIC Asset Management Ltd; currently CIC has businesses operating all over Kenya with 19 branches. 

In order to execute its ambitious growth and expansion strategy, CIC wishes to recruit high caliber individuals to fill the following position:

Brand Manager

Purpose of the Job: To ensure effective external and internal communication of the CIC Brand so as to create awareness, understanding and to enhance the company’s reputation.

Duties and Responsibilities 

• Partner in leadership for all brand and marketing communications activities for the CIC brand including new product launches and loyalty programs
• Develop a comprehensive brand induction program template that represents the CIC brand pillars, brand personality, identity, and core values, and use the tool to implement a brand orientation for CIC staff.
• Maintain a favorable media liaison relationship.
• Partner in Identifying relevant brand promotional platforms (Tradeshows, festivals and events), and lead promotional activities for the CIC Brand.
• Guiding all stakeholders on CIC brand
• Interface with the appointed PR & Advertising agencies, Creative Designers, photographers, media, as appropriate, other internal and external audiences to ensure consistency of the CIC brand positioning.
• Promote and contribute to marketing communications capabilities, Advertising development and project management.
• Be an active and enthusiastic advocate of the CIC brand, in theory and in practice.
• Provision of briefs writing to the advertising agency and creative.
• Assist in day-to-day management of brand development and production of advertising campaigns and material.
• Guide suppliers on production technicalities by ensuring that all artworks and promotional material are produced within the CIC brand principles, style guideline.
• Management of campaign/advertising administration requirements, systems, ordering and recon of budgets.
• Maintenance of the CIC brand promotion electronic archive.
• Management of the CIC Website by providing web building and updating content.
• Preparation of the marketing budget.
• Giving reports of competitor analysis, Share of voice in the market & market intelligence

Academic Qualifications: Bachelor’s Degree in Business studies, Communication, social sciences or a related field.

Relevant Work Experience: Minimum 3 years hands-on experience in an advertising/marketing communications/branding role focusing on the implementation of communication action plans/strategies coupled with significant exposure to the media management process.

Skills / Knowledge

• Excellent Communication Skills, including: verbal, written, & presentation, negotiation skills.
• Outstanding knowledge of Design Portfolio.
• Demonstrate knowledge of photography processes and techniques.
• Ability to get along with all types of personalities both internal and external to maintain a positive brand impression and perception
• Proactive
• Show personal initiative in terms of increasing own knowledge
• Ability to draw a schedule that contributes to the annual brand Development budget.
• Team player with excellent organizational and interpersonal skills

Personal Attributes (3 – Must, 2-should, 1-preferably)

• Pleasant and friendly to customers-3
• Highly Productive-3
• A good team player and leader-3
• A person of high integrity-3
• Self-Drive-3
• Good Planner-3
• Calculate Risk taker-3

If you have the aforementioned professional and academic qualifications and you are ready to execute the above mandate, kindly send your resume to the address below indicating on the subject of your email the job title.

For example: Ref: Application for Brand Manager Position to:

 The Group Human Resources Manager
CIC Insurance Group Ltd
Strictly through Email to: recruitment@cic.co.ke

 The application should reach us by close of business on 31st December, 2014.

Please note only short listed candidate will be contacted. 

If you do not hear from us by 30th January, 2015 consider your application unsuccessful.