Reporting to: Marketing Manager
Main Purpose of the Job
The Project Marketing Officer is responsible for the development and implementation of the Company’s marketing programme in Kenya.
Main Responsibilities
Main Purpose of the Job
The Project Marketing Officer is responsible for the development and implementation of the Company’s marketing programme in Kenya.
Main Responsibilities
- Ensure that the mission and vision of the company is always maintained and upheld
- Ensure that the good name, reputation and image of the company is constantly upheld and enhanced
- Able to give comprehensive power point presentations to prospective clients based on the company and the services it offers
- Set a marketing strategy and plan in accordance with the company’s in-country business strategy
- Delivery and implementation of the marketing plan with support from the UK
- Work with the programme director to develop a clear product proposition based on in-depth customer insight that will ensure the long-term financial sustainability of the programme
- Keep abreast of market changes including competitor and customer activity
- Ensure that the programme remains financially viable through the careful research of the financial backing of potential customers before relationships are developed
- Identify new clients and effectively manage relationships with existing customers making sure that we are meeting their needs in a way that is financially competitive and cost effective
- Attend customer meetings to contribute to the sales process
- Maintain a holistic overview of the country strategy, monitoring and reviewing your performance against targets set with the programme director.
- Write content for marketing material, press releases, external publications, newsletters and case studies, promotional offers and presentations in line with our brand guidelines to support the provinces in sales of company’s product
- Look for new marketing initiatives, keeping the programme director and UK marketing manager abreast of any opportunities worth exploring
- Ensure that marketing activity is recorded and reported via a dashboard report to the programme director and the UK so growth and customer acquisition and retention can be monitored
Competencies and qualities
- Able to understand customer’s needs, preferences, interests, timelines and decision-making criteria.
- Strongly motivated to maintain high levels of sales performance in challenging circumstances
- Energetic, resilient and results-oriented, capable of working to tight deadlines under pressure
- Able to motivate staff members to take personal responsibility for achieving those goals outlined with the programme director
- Able to create a harmonious and cohesive team environment
- Able to identify people’s motivations and negotiate skilfully
- Open, friendly, and have an approachable persona
- Understanding when approached with a problem
- Fluent in spoken and written English, with excellent writing skills and the ability to adapt your writing style to high-level reports and presentations to customer- focused marketing materials.
Required Qualifications
- At least 3 years experience in marketing or relevant field
- Diploma/Degree academic qualifications
- Excellent communications skills both written/verbal
To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line.
Kindly also mention your current/ last salary and benefits.
Only shortlisted candidates will be contacted
Kindly also mention your current/ last salary and benefits.
Only shortlisted candidates will be contacted
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