Brand Manager Job in Kenya

Client  Summary

We specialize in the manufacture and distribution of hair care, skin care, personal care and baby care products.

To take responsibility for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy.

The Brand Manager collaborates with Consumer Insights, to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.

Additionally, Brand Managers take a lead in managing vendor partners and communication agencies, and all aspects of their projects.

Primary Responsibilities

• Supports the new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand .He/she should always be available to the client and identify new business opportunities, customers, markets and potential products
• Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
• Participates in brand strategy discussions and in setting a bulls-eye consumer target
• Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.
• Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
• Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences
• Analyzes current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year
• Works with channel marketing and sales to identify programming to generate incremental sales and/or profitability.
• Works collaboratively with operations/sourcing to identify and develop productivity initiatives.

Skills and Requirements

• Internal/external customer focus
• Bachelor’s degree required in business or related discipline
• Advanced Microsoft Excel and PowerPoint skills required
• Sound and proven interpersonal skills
• Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles
• Strong presentation and writing skills
• Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement
• Will be known for their innovation and vision in the area of Brand Development/Brand Management
• Must possess strong interpersonal skills and is a relationship builder
• Must have a style that promotes respect, credibility and trust throughout the organization
• Must be a business leader and a calculated risk taker

How to Apply

Interested candidates holding the necessary requirements, good performance and / or references are encouraged to apply with detailed CV’s, inclusive of names and contacts of 3 referees, current telephone number and email address by:

Sending CV to:recruiter@personnelresource.com

Only short listed candidates will be contacted.

Closing Date: Open Until Filled

“Personnel Resource is an equal opportunity employer”

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