11:59 AM
maboko
Fibrelink
Communications Ltd
Job Description: Marketing Manager e-Commerce (Short Code Text Messaging)
Functions of this Position
Provides management oversight and direction to the organization's electronic commerce or electronic business efforts.
Manages the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website and cell phones.
Participates in the design and implementation of Cell phone and website marketing plans. Develops and manages marketing tests and new programs.
Manages representatives who may call on existing or potential customers. Typically reports to a Top Non-Technical e-Commerce Manager or e-Commerce Marketing Director.
Establishes entrepreneurial goals for the company's electronic commerce, ensuring the website and short code text messaging achieves marketing objectives and adheres to quality standards regarding appearance and content that would increase sales and reduce distribution and other costs, and reduce time and labor.
Analyzes and defines the market for product growth within market segment. Identifies, manages, and evaluates on-going web alliances and partnerships.
Pursues appropriate, strategic alliances that support aggressive growth of the market share and revenues and executes profitable market penetration strategies including customers in the mineral fertilizer industry, irrigation industry, greenhouse industry, agro-dealers, national and international projects that offer agricultural services and research, agricultural products producers such as sugar companies, tea companies, ground coffee sellers, agricultural machinery, among others.
Coordinates, confers, and negotiates with managers from the company's business units, internal departments, and marketing staff.
Provides leading ideas for the website development staff.
Provides marketing advice to organizational units.
Makes forecasts on anticipated market sales.
Promotes satisfactory customer relations.
Monitors and reviews website visitor access patterns and trends, adjusting strategies and plans as appropriate.
Monitors and reviews cell phone request patterns and trends, adjusting strategies and plans as appropriate.
Works closely with design and content teams to ensure site meets marketing objectives. Tracks current and emerging e-commerce trends.
Serves as a liaison with call center and operations regarding marketing, promotions, merchandising, and customer service communications as they pertain to the e-commerce website(s). Develops and maintains processes, tools, and schedules for Internet marketing.
Prepares company annual plan and business forecasts and plans.
Qualifications and experience:
Job Description: Marketing Manager e-Commerce (Short Code Text Messaging)
Functions of this Position
Provides management oversight and direction to the organization's electronic commerce or electronic business efforts.
Manages the development and execution of marketing strategies to promote products or services directly to on-line customers or for conducting business to business transactions on an Internet website and cell phones.
Participates in the design and implementation of Cell phone and website marketing plans. Develops and manages marketing tests and new programs.
Manages representatives who may call on existing or potential customers. Typically reports to a Top Non-Technical e-Commerce Manager or e-Commerce Marketing Director.
Establishes entrepreneurial goals for the company's electronic commerce, ensuring the website and short code text messaging achieves marketing objectives and adheres to quality standards regarding appearance and content that would increase sales and reduce distribution and other costs, and reduce time and labor.
Analyzes and defines the market for product growth within market segment. Identifies, manages, and evaluates on-going web alliances and partnerships.
Pursues appropriate, strategic alliances that support aggressive growth of the market share and revenues and executes profitable market penetration strategies including customers in the mineral fertilizer industry, irrigation industry, greenhouse industry, agro-dealers, national and international projects that offer agricultural services and research, agricultural products producers such as sugar companies, tea companies, ground coffee sellers, agricultural machinery, among others.
Coordinates, confers, and negotiates with managers from the company's business units, internal departments, and marketing staff.
Provides leading ideas for the website development staff.
Provides marketing advice to organizational units.
Makes forecasts on anticipated market sales.
Promotes satisfactory customer relations.
Monitors and reviews website visitor access patterns and trends, adjusting strategies and plans as appropriate.
Monitors and reviews cell phone request patterns and trends, adjusting strategies and plans as appropriate.
Works closely with design and content teams to ensure site meets marketing objectives. Tracks current and emerging e-commerce trends.
Serves as a liaison with call center and operations regarding marketing, promotions, merchandising, and customer service communications as they pertain to the e-commerce website(s). Develops and maintains processes, tools, and schedules for Internet marketing.
Prepares company annual plan and business forecasts and plans.
Qualifications and experience:
- Degree/Masters in in Marketing and Finance from a recognized University.
- At least three years of experience working in a busy marketing environment and with proactive energy to penetrate the e-Commerce market segment.
- Proven experience in market analyses and or production chain analyses.
- Experience with the Agriculture sector industry and related services.
Personal
Characteristics:
- Team player with personality traits that enable him/her to motivate and communicate with all levels of the professional and support staff.
- Self-starting, energetic style, with an ability to work effectively with little day-to-day direction or supervision.
- Reputation of integrity, high intelligence, creativity and the ability to exercise good judgment.
- Strong interpersonal skills and an ability to establish rapport and credibility with people at all organizational levels, forming strong relationships, both internally and externally.
- Committed to transparency and continuous improvement in a cooperative atmosphere of constructive evaluation and learning.
- Fluency in English; proficiency in French will be an advantage.
Qualified
candidates to E-mail / send their Application letter, CV, summary of portfolio,
daytime contacts, current and expected salary to jobs@fibrelinks.net by 29th
October 2011.
