Manager National Branding Job in Kenya

The Board, which is mandated to manage the county's image both locally and internationally, wishes to strengthen its marketing team by hiring valued talent to fill the job position below:-

Job: Manager National Branding

Vacancies: 1 Position

Job Ref: BKB/HR/MNB/03/09-2011

Reporting to the Director Marketing, the Manager National Branding will be responsible for managing the key pillars of the Kenya country brand namely; citizens, culture, tourism, public service, towns and cities.

The position holder will advise the Board on how it can leverage on public goodwill to enhance the attractiveness of Kenya as a choice destination for trade, tourism and FDI.

Key responsibilities and duties:

The job holder will;

• Identify and prioritize Kenya's marketing and branding needs;
• Develop both short and long term branding strategies to address the identified needs
• Co-ordinate various marketing initiatives for Kenya in partnership with government agencies, the private sector, and key stakeholders in areas of investment, tourism, culture, national heritage, sports, trade and diplomacy, among others;
• Develop, review and implement guidelines to drive brand consistency across key towns and cities and the entire public service;
• Develop and implement strategies to promote a collective National identity in order to enhance National Pride, Patriotism, and Social Cohesion;
• Support the interface between the various departments in order to enhance internal efficiency;
• Perform any other duties as may be assigned.

Minimum qualifications:

• A Bachelor of Commerce (Marketing option), or Business Management or any other marketing related degree from a recognized university;
• A postgraduate degree or professional diploma in management, branding, economics or a related field, will be an added advantage;
• Minimum seven (7) years' experience; three (3) of which should be in brand management within a large organization, either in the public or private sector;
• Hands on experience in service branding is a key requirement for this position.

Key competencies:

• Be of high integrity, strategic thinking and good analytical skills
• Excellence in report writing; good verbal communication and interpersonal skills
• Ability to work with advertising agencies
• Demonstrate ability to lead and influence project teams.

If you can clearly demonstrate your ability to meet the relevant criteria for the above position, please submit your application with a detailed CV, stating your current position, remuneration, e-mail and day time contacts and attach copies of your professional and academic certificates and any other testimonials.

Quote the position and reference number on the application letter and envelop.

An attractive remuneration package commensurate with the responsibilities of the position will be negotiated with the right candidate.

The successful candidate will work on permanent and pensionable terms subject to satisfactory performance of the roles and responsibilities.

NB: All applications must be sent to the address below not later than 11th October, 2011.

The Chief Executive Officer,
Brand Kenya Board, NHIF Building 4th Floor,
Upper Hill, Nairobi
P.O Box 40500 -00100

Tel: +254 2 271 5236/7

www.brandkenya.go.ke

Please note that any form of canvassing for the above position will lead to automatic disqualification.

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