Capital Markets Investor Profile Study Request for Expression of Interest

Request for Expression of Interest (EOI)
 

Capital Markets Investor Profile Study
 

CMA/EOI-001/2013/2014

The Capital Markets Authority (CMA) is a statutory agency charged with the prime responsibility of regulating the development of orderly, fair and efficient capital markets in Kenya. 

The Authority is currently undertaking comprehensive reforms to deepen the capital markets industry. 

One area that has come under consideration is the investor education approach with regards to developing a more robust and targeted campaign.

Following the development of the Authority’s Strategic Plan for 2013-2017, Investor Education and Public Awareness was identified as one of the key mandates to be enhanced. 

The Authority proposes to undertake a study on the investor profiles to enable it to adopt a more focused and targeted Investor Education Strategy informed by data received from the study.
 

a) Objectives of the Study
 

The investor profile study is intended to assist the Authority in developing a more targeted investor education approach based on information that includes demographics such as location, age, profession, marital status, education as well as size, outlook, focus and risk appetite for institutional investors, etc. 

The study will also enable the Authority to ensure optimal allocation of resources to investor education through a phased and structured approach to each segment while maximizing impact and value for money from outreach and education initiatives. 

In addition, the survey will include the East African and international regions, to be provided by the Authority, given the impact of Foreign Direct Investment FDI in the capital markets as well as the potential for increased participation in the development of our market.

(b) Scope of work
 

The study will be expected to come up with a report on:
 

i. Various investor segments in the markets and their behaviours and nature;
 

ii. Their level of understanding of the capital markets and reasons for that level;
 

iii. Their propensity to invest by these segments.
 

The study must also come up with recommendations on the most impactful method to reach each of these segments with an appropriate and costed implementation plan. In carrying out the exercise, the consultant shall involve several market stakeholders as per the Terms of Reference that will be provided.
 

Interested firms shall be required to provide information indicating that they have the necessary qualifications, capability, experience, resources, tools and facilities to carry out the Exercise. 

Such information shall include a detailed company profile, description and evidence of experience in similar assignments carried out, and availability of qualified and experienced key personnel for this assignment. Shortlisted persons will be issued with a Request for Proposal (RFP) document with specific terms of reference. 

The information should be sent to:
 

Chief Executive
Capital Markets Authority
Embankment Plaza, Longonot Road, Upper hill
P.O. Box 74800-00200
Nairobi, Kenya.
 

Email: corporate@cma.or.ke
 

Documents can be deposited in the Tender Box at the 3rd floor, Embankment Plaza, Longonot Road, Upper Hill Nairobi so as to be received on or before 9th August 2013 at 11 am.