Techno Brain Digital Maketing Specialist - Training Job in Kenya

Techno Brain, an ISO 9001: 2008 certified & CMMI Level 3 Company, is Africa’s leading custom software application provider. 

Techno Brain offers innovative software solutions to Government, NGO, and large Private organizations. Due to the recent expansions Techno Brain seeks to recruit:

Digital Maketing Specialist- Training

Roles & responsibilities

• Develop and optimize online marketing initiatives to drive customer acquisition;
• Plan, Develop and Manage rich and relevant content for the site.
• Manage and maintain Techno Brain Training Microsite
• Create and optimize targeted and custom landing pages and micro-sites;
• Implement, analyse, and optimize organic and paid search engine marketing activities;
• Implement and execute email campaigns to nurture leads and customers;
• Analyse and provide weekly & monthly digital marketing metrics and lead status reports;
• Develop and manage content-based Social Networks and Blog Sites

Requirements:

• Bachelor degree in Marketing, Web Design/Development, or related discipline;
• 2+ years of Digital Marketing experience;

Details
 

As a key member of our Marketing and training team, you will be responsible for the design, updates, pages, content and development of the training and blog web sites with or without a CMS. Liaison with marketing team across countries for collection of information on regular basis would be key to develop and deliver high value and niche content on digital platforms. 

Your knowledge of Web 2.0, social networks, blogs and content-based marketing will allow you to integrate engaging, dynamic and social elements to improve the visitors’ experience as well as developing custom pages for social media sites such as Facebook. Quite simply, you will create an attractive web experience for our customers and our potentials so that they agree it is worth their time to find out more about Techno Brain IT Education and training services and engage with us.
 

Now, once you’ve got their attention and their interest, you will help them discover, learn about and try out our products and services in the most pleasant and effective way. In order to improve profitability and efficiency in the lead generation funnel, you will be responsible for the entire web-based conversion ratios, from the landing page all the way to the download and interactions with our country wide Training coordination team. As such, you will recommend web site projects, manage and optimize multiple custom landing pages and improve usability based on our targeted buyer personas.
 

Contributing to and improving both the internal web site mechanisms and inbound traffic flow is the core of the responsibilities of the DMS. Therefore, you will also be responsible for generating high quality and targeted web traffic through campaigns such as SEO, pay-per-click, social networks, media sites, technical specialized sites and industry blogs. 
 

Fully aware of the differences between traditional/outbound marketing and inbound marketing, your experience with CMS, CRM and marketing automation systems will help you drive efficient email marketing and lead nurturing in order to provide the sales department with real high quality prospects identified through lead scoring.
 

As the DMS, you will also analyse and report on online program and campaign effectiveness, metrics and dashboard through the use web analytics and marketing automation systems. To name a few, traffic sources, new unique visitors, goals, entrance paths and sources, exit pages and conversion ratios should be your part of your daily vocabulary.

If you meet the above requirements please email your CV to hr.ke@technobrainltd.com by August 23rd 2013 indicating your current and expected remuneration. 

Late applications will not be considered.