We are a medium sized tours and travel company based in Nairobi specializing in cab services, air ticketing, hotel & camp bookings, corporate events hires, weddings convoys & outrider hires and executive Limousines transfers.
Due to our rapid growth, we are looking to recruit result oriented individuals to fill the below positions in our fast growing organization.
Weddings, Events & Corporate Cabs Marketing Executives
To market the company products which includes;- cab services, corporate transfers, corporate events hires, weddings convoy limousines & outrider hires, tours & travels services, hotel bookings, camps and game drives hires.
Job Scope
- Establishing and creating a customer database which is well managed and grown to increase revenue.
- Ensure that clientele is well satisfied; customers enquiries, complaints and suggestions are addressed and where necessary, escalated appropriately for attention.
- Create marketing plans geared toward customers for each key product within portfolio, in line with strategy and targets and within budget.
- Design and produce materials of visual impact and within brand guidelines.
- Develop new ideas for reaching customer markets using the latest in electronic technologies.
- Working towards achieving the objectives of marketing plans, coordinating promotional events.
- Liaison with media and service providers for marketing purposes and ensures the brand image of the business is maintained at all times.
- Market research and competitor analysis.
- Maintain up to date with professional sector news.
- Focus on both business growth and client retention.
- Use social marketing platforms, ad-words and other electronic marketing techniques to inform customers of new products and generate sales.
- Liaise with Events Coordinator, wedding planners and attend conferences & exhibitions geared at marketing the company products to maximise sales.
- Support the development and keep website up to date as necessary using the internal web administration tools.
- Perform market research to assess viability of potential new products and to measure success of recent campaigns.
- Develop business strategies and achieve performance targets, generate leads for products and services.
- Develop strategies and deliver excellent sales and after-sales services to maximize sales, customer satisfaction and retention.
- Be able to work under strict deadlines and meet set targets.
Job Requirements
- A talent and passion in sales & marketing is the highest prerequisite.
- Degree or Diploma in Sales & Marketing, travel & tours or related field.
- Minimum 2 years experience in sales & marketing. Working experience in event planning organizations/wedding planners, tours & travel industry will be an added advantage.
- Good project management skills and sound understanding of the principles of marketing.
- Good communication (oral and written) & people interaction skills.
- Good computer skills – Ms Office, Ms Projects, AutoCAD, Amadeus ticketing system, Web Applications and operations.
- Strong understanding of new marketing technologies and how they can be applied to marketing e.g. social media marketing.
- Creative, innovative and attention to detail and self-motivated – ability to manage campaigns with minimum of supervision.
- Result driven – strives to make a difference; enjoys a challenge and working under pressure to achieve the objective and meet targets.
How to Apply:
Interested qualified individuals should submit their Application and detailed CV via E-mail; vacancies@africabstours.com, clearly quoting the Position Title in the Subject line.
Female candidates are highly encouraged to apply for all the positions.
Deadline for receiving applications will be on 14th /April/2014.
Only shortlisted candidates will be contacted for interviews.
Canvassing will lead to disqualification.