Digital Marketing Manager Job Re-Advertisement (5 Star Hotel)

5 Star Hotel

Digital Marketing Manager

Re- Advertisement:
 

Location: Nairobi
 

Industry: Hospitality / Service
 

Salary: Competitive 
 

Our client is a 5 star hotel seeking to hire a seasoned Digital Marketing Manager. 

The main role is to oversee the digital marketing strategy for the company.

Duties & Responsibilities

• Devising strategies to drive online traffic to the company website
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Design, build and maintain the clients social media presence
• Utilizing a range of techniques including paid search, SEO and PPC
• Overseeing the social media strategy for the company
• Managing online brand and product campaigns to raise brand awareness.
• Managing (if need be) the redesign of the company website
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Utilize available digital metrics and analytics for decision making
• Heavy use of Emails, Website and Social media to grow the company image
• Will be responsible for the digital components of the marketing campaigns as well as their integration to the other marketing formats
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Devising digital campaigns that engage, inform and motivate
• Measure and report performance of all digital marketing campaigns, and assess against goals

Qualification & Skills

• Bachelor degree in Business (Marketing, PR, Communications)
• Additional digital marketing certifications are an added advantage
• Experience managing PPC/CPC, SEO and Affiliate programmes.
• Strong understanding of current online marketing concepts, strategy and best practice
• Experience in e-commerce, SEO, PPC, Email marketing, and social media
• Previous experience in a similar digital marketing role preferred
• Highly creative with experience in identifying target audiences
• Knowledge of website analytics tools e.g. Google analytics
• Excellent communication skills
• Very organized

If you are up to the challenge, posses the necessary qualification and experience, please send your CV only quoting the job title on the email subject (Digital Marketing Manager) to vacancies@corporatestaffing.co.ke before 29th May, 2014

Kindly indicate current/last salary on your CV
 

N.B: We do not charge any fee for receiving your CV or for interviewing
 

Only candidates short-listed for interview will be contacted.