Nation Media Group Digital Brand Manager Job in Kenya

Vacancy: Brand Manager - Digital
 

Job Ref: HR-BM-11-2014
 

Nation Media Group is the largest independent media house in East and Central Africa with operations in print, broadcast and digital media. It attracts and serves unparalleled audiences in Kenya, Uganda, Tanzania and Rwanda. 

We are looking for a Brand Manager to propel our online brands to new heights. If you are passionate about marketing and have a strong track record in building brands, then you are the person we are looking for.

Job Summary: The role of Brand Manager requires someone with strong brand management, product development and exemplary execution skills.

The Brand Manager works in close liaison with the Digital-editorial and Advertising team leaders to achieve ratings and revenue growth plans.

Key Responsibilities

• Participate in developing brand strategies and plans for the online brands, to protect and grow market share and achieve business objectives;
• Implement and execute brand plans including development of communication campaigns and execute promotions / events within agreed budgets;
• Liaise with other departments such as editorial and advertising/ sales and to identify marketing needs and opportunities;
• Flawlessly executing the annual brand plans and ensuring judicious utilization of marketing budgets.
• Develop and maintain monthly market and competitor intelligence reports to inform strategic planning.
• Monitor competition while developing brand game plans to enhance brand equity and counter the competition; and
• Advertising and promoting the brand.

Qualifications and Experience

• Experience in social media engagement to grow brands
• Knowledge of digital analytic tools and a proven track record of successful digital campaigns
• Proven brand management skills with least 3 years’ experience at a similar level, preferably in an FMCG.
• Exemplary execution skills with proven experience in multiple project management and execution.
• Strong interpersonal skills and the ability to work well with diverse, cross functional teams.
• Demonstrate a high level of independent judgment.
• Tenacity and resolve to work in a fast paced job.
• Excellent oral and written communication skills.
• University degree in Business, Marketing or other related field.
• Chartered Institute of Marketing qualification.

If you meet the above criteria, apply online athttp://careers.nationmedia.com on or before 14th December, 2014.

Note: We shall only contact the shortlisted applicants.