Dynamic
People Consulting is recruiting for a Brand Manager
for one of its clients in the Agro based FMCG industry.
The purpose of the Brand Manager is to formulate and implement appropriate branding strategies for a sustainable brand growth and competitiveness.
Principal Accountabilities
The purpose of the Brand Manager is to formulate and implement appropriate branding strategies for a sustainable brand growth and competitiveness.
Principal Accountabilities
- Develop and implement brand strategy and plan with focus on growing the brand.
- Manage the New Product Development process inline with market trends.
- Actively participate in Margin Improvement Initiatives.
- Monitor, Control & Report Category Performance through regular updates on brand indicators such as on a regular basis.
- Establish a sustained market presence of the brand by nurturing a strong and consistent foothold in the consumer’s consciousness
- Support the sales force with marketing programs that are realistic, implement able and rewarding
- Provide marketing performance reports of the brand to higher management
- Coordinate with Sales to check progress of any advertising and promotional campaigns of the brand aimed at generating sales, creating new markets
Knowledge,
Skills & Experience
- Degree in Marketing or related field
- Minimum three (3) years experience in Brand Management
- Proven expertise to create, develop and implement strategic plans and tactics
- Superior oral and written communication skills with highly acquired interpersonal skills
- Flexible and ability to prioritize and manage tasks within short deadlines
- Good knowledge of marketing strategies
- Strong understanding of market dynamics and consumer requirements
- Innovative, stress tolerant and decisive
If
you meet the requirements for this position, please send your application and
CV to recruitment@dpckenya.com
This vacancy remains open until close of business on 30th December 2011
This vacancy remains open until close of business on 30th December 2011