Job Title: Senior Brand Manager
Reporting to (Job Title): Marketing Director
Business Unit: Marketing
Main Purpose: To develop, manage and sustain a profitable portfolio of brands by understanding, anticipating, creating and meeting Consumer needs
Reporting to (Job Title): Marketing Director
Business Unit: Marketing
Main Purpose: To develop, manage and sustain a profitable portfolio of brands by understanding, anticipating, creating and meeting Consumer needs
- 3 to 4 year relevant degree or diploma
- Postgraduate qualification will be an advantage.
- Minimum of 5 years Brand Management experience
- Financial acumen
- Computer literacy
Personal Characteristics & Abilities
- Brand/marketing technical competence
- Aptitude for statistics and figures
- Leadership ability
- Sound understanding of business principles and processes
- Strategic thinking skills
- Problem solving and decision-making skills
- Project management skills
- Team player (develop/team/mentor)
- Industry knowledge
- Good understanding of the Kenyan consumers
- Results driven and performance orientated
- Ability to travel extensively
Performance Outputs & Success Measures
- To design and implement brand portfolio strategy
- Brand management
- Product and process innovation
- Achieve personal development targets for self and team
- Assess and recommend on strategic options
- Manage portfolio marketing mix
Personal Characteristics
Essential:
- Likes working with and is confident with numbers
- Critically evaluates information
- Interpersonal skills
- Enjoys Project Management and Planning Processes
- Takes action
- Team Player
- Is concerned about detail
- Applies strategic thinking
- Output oriented
Qualified candidates should send their applications to recruitment@careerresources.co.ke before 24/01/2014.
Only shortlisted candidates will be contacted.