Our client a well-established conglomerate seeks to engage with a professional, dynamic and self - respecting talent in the position of:-
Marketing Manager
Main Purpose of the Job: Lead and manage the marketing function in building a strong brand that will grow the business by developing, managing implementation and monitoring the marketing strategy, policies, processes and procedures in line with the business strategy.
Main Responsibilities
- Leading the development and execution of the group’s marketing strategy through implementation of innovative brand building initiatives to build the brand and grow the clientele base
- Leading the development of the group’s communications strategy with consistent product positioning and messaging that differentiates the group products in the market in order to broaden business impact
- Reviewing, evaluating and monitoring customer research, market analysis and market intelligence data in order to proactively identify and recommend new business opportunities, products and services
- Leading the development of key internal deliverables such as quarterly functional reviews, Board updates and annual resource planning
- Building the business development team capability by communicating the value proposition of the products to them to enable them drive demand and grow the business
- Leading and managing the customer loyalty program in order to build all client-facing activities and harness customer satisfaction
- Establishing social media strategy and presence to build positive business image
- Driving creative and innovative marketing solutions through third party
Job Skills
- Strategy formulation and execution,
- Supply chain modeling,
- project management,
- optimization and operations planning,
- Cost management,
- Negotiations skills
Competencies,
- Professionalism and ethics,
- Team Player,
- Leadership,
- Innovative,
- Change Champion,
- Interpersonal & communication skills,
- Analytical skills,
- Organizational skills,
- Business Acumen
Academic Qualifications
- Bachelor’s degree in a business related field with a bias in marketing, Related Master’s Degree (added advantage) Membership to a relevant professional body, At least 5 years relevant experience
Interested candidates should send their detailed CVs indicating current remuneration on or before 14th November, 2014 to the following address:
Business Partner Consulting - (BPC Africa)
Email address: talentsearch@bpc.co.ke
Tel: +254 712 316 888