Brand & Marketing Manager Career in Kenya

Imagine working for one of the fastest growing health organizations in Kenya and spearheading the institutionalization of a new way of doing business in the sector; Building a strong brand that stands against any in the region. If you believe you have the leadership qualities and all it takes to do this, then you are the right candidate for the job.
 

Our client is a low cost health care provider offering comprehensive medical services to the middle class in Kenya. As a one-stop health care provider, our client provides consultation, laboratory, pharmacy, radiology and in-patient services. 

With a network of 10 facilities, our client is now one of the fastest growing healthcare institutions in the country. Arising from this growth and the aspirations to set world class standards for the health sector, our client is seeking to fill the position of Brand & Marketing Manager.

Role Purpose Statement:

The Brand & Marketing Manager will be solely responsible for drafting the marketing & brand strategies and subsequently developing and executing marketing projects, lead generation programs, product launches as well as client communication.

Key Responsibilities:

• Devise and implement a Marketing Plan for Meridian Medical Group specified customer segment to support the achievement of the overall company strategy and the generation of increased revenue
• Understand the environment and structure in which Meridian Medical Group operates and build a high performance client relations team within the organization.
• Establish campaigns and communication strategies in liaison with Clinical department.
• Develop new products for corporate and retail clients in each region.
• Develop and implementing clear, innovative and creative marketing and client retention strategies for Meridian Medical Group that are responsive to the customer segments.
• Implement new branding guidelines and manage the branding process for Meridian Medical Group’s new branches.
• Serves as marketing contact for employees and strategic business partners.
• Deploys and measures effectiveness of all marketing campaigns and activities.
• Tracks market trends, analyzes results, and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics.
• Develops policies and procedures to drive department efficiencies.
• Tracks and manages marketing expenses in order to ensure that they are within budget parameters.
• Develops and maintains demographic and other market data as needed in order to support marketing goals

Qualifications, Skills and Experiences:

• A good first degree with a marketing focus preferred
• A post graduate qualification
• Membership to a marketing professional organization preferred 
• Over 3 years of work experience in marketing, branding or business development, with a preference for experience managing a marketing team in service industry.
• Well-organized, good planner with experience of working to deadlines and budgets.
• Self starter and inquisitive
• Analytical and strategic thinker, capable and experienced in developing and implementing tactical plans
• Ability to work as part of a team
• Confident communicator with people at all levels internally and externally with the ability to adapt communication to different audiences
• Willingness to travel 25% of the time

How to Apply:

If you are qualified and up to the challenge, please send your application letter and CV to www.altimaafrica.com/careers.php
 

Deadline for application is Tuesday 5th June 2012.
 

Please note that only qualified candidates will be contacted.