Vacancy: Online Media Expert

Job Post Details

Social media content creation:
  • Develop content for external communications, blogs and social networking platforms.
  • Use creative means to plan and implement a range of social media programs and/or events.
  • Contribute to and regularly update external social sites: such as Facebook and Twitter.
  • Develop content calendar for these sites.
Social media community management:
  • Respond to stakeholder inquiries and comments on established channels in real time as necessary.
  • Listen to and monitor all social media outlets: pages, sites, blogs on a daily basis and post/respond on particular topics or in response to other post/comments.
  • Convey a sense of community and build our following based on valuation content and mutual sharing.
Website research and monitoring:
  • Use alerts, search and other tools to monitor for mentions.
Email newsletter management:

  • Identify editorial and news materials for weekly and month newsletter; lay out newsletter in template, oversee distribution and report results.
Train others on using social media platforms effectively:
  • Ability to cross-train other employees on electronic and social marketing related functions.
  • Must be comfortable presenting technical information to management team and staff.
Requirements
  • Bachelor’s degree in Communications, Journalism or equivalent combination of professional and academic experience.
  • At least 2 years of experience planning, testing, launching, monitoring, optimizing and measuring social media campaigns.
  • Excellent knowledge of leveraging social media technologies such as Facebook, Twitter, YouTube, blogs, and working knowledge of web analytics software.
  • Photography and Photoshop/photo editing skills.
  • Knowledge of Adobe InDesign or other publishing software will be a plus.
  • Proficiency using computer packages and software including Word, Excel, and PowerPoint.
  • Excellent written and verbal communication skills.
  • Ability to compose and edit written and electronic materials.
In addition to your resume, please submit at least 2 writing samples and/or URL addresses containing only your content.

Application Deadline: November 15, 2014

Please email your application, CV and 2 writing samples to: titus@kentrain.co.ke and mainamaina83@yahoo.com by 13 November 2014

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