M-Net Africa Marketing Executive Career in Kenya

M-Net Africa seeks to appoint a dynamic and self-motivated individual to help maximize exposure for its channels in the capacity of Marketing & Publicity Executive: East Africa. 

This person will primarily report to the Marketing Manager, and will be based at our offices in Nairobi.
 

Context 

External factors that will influence the work environment taking future conditions and strategic requirements into account:

• Lucrative TV business environment
• Dynamic. vibrant, fast-paced & demanding organisation
• Highly competitive environment
• M-Net policies and procedures
• Multichoice Africa policies and procedures

Customers
 

External individuals or groups as well as individuals or groups within the organisation to whom products. services, programmes and information is provided:

• M-Net Africa local Productions Department
• M-Net Programming Department
• Advertising agencies & production houses
• M-Net Management
• DStv Media Sales
• Multichoice Africa Management

Outputs

• Services and information that the individual must provide to external individuals or groups, or one another to accomplish the organisations mission and strategy:
• Create and distribute original press release materials within deadlines supporting brand, channels and Multichoice Africa business initiatives.
• Develop and maintain relations with Africa press/media liaise with On Air, Advertising and Production Agencies to ensure campaigns are rolled out as per plans
• Develop, in conjunction with the Marketing Manager, and implement, an integrated marketing programme for Africa Magic channels’ to promote the brand amongst all key stakeholders, including audiences and the media.
• Manage and co-ordinate events by ensuring that all events are executed as per brief, purpose and budget
• Liaise with Multichoice Africa and South Africa’s marketing teams to ensure campaigns are rolled out timeously
• Be continuously proactive in looking out for opportunities to promote the Africa Magic brand in market through partnerships with media houses and other partners
• Help drive the retention and growth of viewership on the channels by showing a clear understanding of consumer behavior and align scheduling strategies to this.
• With the help of the research department, track research trends and react with appropriate plans and measures.
• Continually seek ways to improve the image of the channels and build strong awareness of these channels into the relevant markets.

Competencies
 

Personal capabilities that are critical to the production of quality outputs are:

• Knowledge of the entertainment market, both locally and internationally
• Experience in the Publicity/Media and PR environment
• Ability to critically evaluate esthetics and creative layouts
• Ability to work independently without direct supervision of output
• Ability to manage staff
• Ability to build strong supplier relationships
• Excellent communication skills
• Ability to work under pressure and meet deadlines
• Good co-ordination and administrative skills
• Attention to detail
• Business acumen and sound financial skills
• Proficiency in English (language) — both written and spoken
• Computer literacy (Word Process etc)
• Experience working in Rest of Africa would be advantageous

Skills

• Analytical thinking
• Problem solving
• Negotiation skills
• Communication skills at all levels
• Good motivational skills

Personal Qualities

• Honesty
• Integrity
• Flexibility
• Diplomacy
• Big picture thinking
• Creativity
• A team player
• Attention to detail
• Self-confident

Knowledge / Qualifications

• Degree in marketing or communications
• Extensive knowledge of the African TV market
• Experience in television, radio or other media marketing
• Experience in consumer marketing
• Computer literacy -Windows, MS Office packages

Please forward copies of your comprehensive CV’s to mcarecruitment@gmail.com marked Marketing Executive — AFRICA MAGIC by 19th May 2012.

Please note that if you have not received any feedback by 4th June 2012, your application has been unsuccessful.