Senior Brand Manager (East Africa Region)
we are a world's leading Multinational Company dealing in the manufacturing of consumer based products with over 16 countries in the East African region.
In keeping with their current business needs, they have a vacancy for the position of Senior Brand Manager reporting directly to the Business Executive Manager.
Purpose of the job:
The job holder will be expected to delight target consumers, build a strong brand and generate strong brand building results.
Key Responsibilities will be to;
- Liaising
with the appropriate Strategic Business Units at the Center, assist the
Business Executive Manager to develop regional strategies and ensure
execution of Brand Plans at Regional and Country level in order to achieve
set business growth and profitability targets;
- Plan
and Manage the Regional budgets;
- Develop,
propose and ensure implementation, when required, of country commercial
toolkits;
- Lead
and Manage Consumer Insight generation projects and develop strong
consumer understanding;
- Lead
and Manage research related to Brand Health Tracking and Advertising
Effectiveness;
- Liaising
with the appropriate Strategic Business Units at the Center to develop
consumer insight based Innovation and Renovation (I &R) Pipeline for
the region, lead I &R projects, recipe optimization etc.
- Manage
and drive the relationship with our Advertising Agencies ensuring the
implementation of BBNW for the development of effective communication
strategies, communication development and media planning / execution;
- Develop
Packaging and Label designs.
- The
ideal candidate should possess the following minimum skills and
competencies;
- Honors
degree from a recognized university, preferably in the areas of Business
Administration, Communication;
- Minimum
7 years’ experience in Marketing and Sales preferably with specific
experience as follows:
- Managed
Categories/ Brands/ Products across multiple countries and geographies
- Led
the development of annual/ rolling commercial plans for a least four
cycles.
- Led
major consumer insight generation (U&A Studies, product Guidance
Tests)
- Managed
Advertising & Promotions budget (PFME) for at least 5 calendar years.
- Led
the development of Above-the-Line Advertising and Communication strategies
including agency briefing and creative evaluation.
- Led
or active participation in the development of Below-the-Line Activation
and Consumer Strategies.
- Very
Strong Communication and presentation skills and experience including
fluency in Power point;
- Strong
Leadership skills and ability to influence and federate across multiple
countries, cultures;
- Human
Resources
- Ability
to thrive in a network organization;
- Good
understanding of a P&L statement.
Skills:
- Organization
& Planning Skills
- Communication
Skills
- Analytical/Research
Skills
- Time
management skills
- Problem
Solving
- Team
Building Skills
- Interpersonal
Abilities
- Multicultural
Sensitivity
- Problem-Solving
How
to Apply
To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line and preferred location. Kindly also mention your current/ last salary and benefits.
Only
shortlisted candidates will be contacted