Marketing Executive Job in Kampala, Uganda

Our client a international education company which to be the world’s leading provider of quality education, enriching the lives of millions of children and the communities in which they live is looking for a Marketing Executive for their Kampala Office. 

Job Title: Marketing Executive – Kampala 

Job Purpose: The Marketing Executive will focus on increasing brand awareness, driving enrolments, coordinating public relations efforts, community engagement/partnerships and marketing of the school facilities to the community. 

This role includes using already established marketing strategies as well as tapping into all possible opportunities to market the school. 

Job Scope: All non-educational school operations activities including providing administrative, operational, and logistical support towards student registrations and admissions; however excluding activities and decisions towards student assessments and placements

Main Responsibilities of the Job (Mandatory)
 

1. Community & Corporate Relations

• Develop, manage and maintain relationships with feeder schools, local community groups, corporate companies, real estate agencies, relocation agents and all potential target groups to generate required enrolments and raise awareness of our clients brand.
• Drive community engagement and market use of school facilities by external parties.
• Present an image that mirrors that of our clients International School-Kampala. Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.

2. Build Brand Equity

• Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in enrolments and thus boost OUR CLIENTS brand in Kampala.
• Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
• Developing competitive strategies for deeper market penetration.

3. Enrolment, School support and initiatives

• Devise means to generate quality enquiries for potential enrolment in the school. Work with marketing & enrolments team to forecast sales targets and ensure they are met by the team.
• Generating new business ideas by preparing marketing strategies and implementing them in coordination with Regional Marketing manager.
• Support the school PRE with school events and devise means of promoting these events.
• Promote and manage OUR CLIENTS Scholarship programme.

4. Manage Advertising, Media and other agencies and suppliers

• Day-to-day liaison with Advertising/media agency and BTL supplier relationships with marketing communication, production and other marketing activities to meet agreed marketing objectives.
• In charge of keeping a fresh look of our clients website together with the PRE, and explore digital marketing e.g. social media, blogs.

5. Scholarships, Reporting & Database Management

• Work with Principal, Finance, Business Relations Executive and Registrar to promote and attract Scholarship students.
• Submit weekly progress reports and ensure data is accurate.
• Manage and grow the database of our clients corporate referral groups.

6. Other OUR CLIENTS Requirements

• Embrace and encourage ethos and standards of excellence as defined in OUR CLIENTS Core Values.
• Growing by Learning – strive to develop your potential
• Global Citizenship – Make an active contribution to the community
• Leading through Innovation – Finding the courage to challenge innovation
• Pursing Excellence- Work to continually exceed expectations
• Ensure OUR CLIENTS policies, procedures, and codes of conduct are followed at all times.
• Initiate effort and energy beyond the typical work day, where the tasks require additional commitment.
• Attend staff meetings and serve on committees as required.
• Perform other duties as requested by direct & dotted reporting line managers / supervisors.

Scope & Financials (Optional)

• Work with the Head of Business Relations & Enrolments as well as Regional Marketing Manager to manage the School marketing budget

Working Environment, Interfaces and Decision Making
 

Working Environment (Optional): The job holder must be sensitive to local customer preferences and needs, taking account of the socio-cultural nuances, the economic and demographic segmentation of customers and any regulatory changes that may impact or constrain the implementation of marketing actions. 

Since the schools are mainly international in nature, with a mix of student nationalities and diverse national curricula, the job holder must keep abreast of evolving trends in international private education, changes in curricula, changes in the pattern of education or new features and facilities introduced by competitive schools in different locations and countries.
 

Contact (Routine Interactions) :
 

Internal: Head of Business Development & Enrolments, Regional Marketing Manager, Country Director, Schools Principals , PRE/Registrar
 

External: Corporate Referral groups, Advertising & Media agencies, and other marketing service and material providers.
 

Job / Person Specifications
 

Qualifications / Knowledge: A recognized degree in Marketing or Business Administration.
 

Skills: Excellent interpersonal skills; Excellent co-ordination/organizational skills; time management; Good computer skills-MS Word, Excel, Powerpoint), Strong Analytical Skills; Good English verbal and written skills;
 

Personality Profile: A well organised person able to deal with multiple tasks, manage teams and prioritize. 

A person who is comfortable operating in a matrix organisation, aligning people across various functions, locations and levels. 

A person who can pay attention to quality and detail. Very outgoing and willing to reflect the true face of OUR CLIENTS brand.
 

Experience: 3-5 years of sales & marketing experience in Education or a customer service sector such as Healthcare, Telecommunications, Financial Services, Hospitality.

Key Performance Indicators

• Delivery of enquiries targets
• Increased current awareness of OUR CLIENTS Education brand from 39% in Kampala to at least 60%

If you believe you qualify for this position, please send your CV and details of your current and expected remuneration to resume@interviewupconsulting.com 

Only qualified candidates will be contacted