Sales Managers Jobs in Kenya

Dynamic People Consulting is recruiting for 3 Sales Managers for one of its clients in the FMCG industry.

Job Objective / Summary

To coordinate the activities of the products with the distributors and to provide up to date market dynamics.

Description of Duties

• Identify and analyze an organization’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment
• Set goals for market share and growth
• Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
• Planning and setting daily sales objectives with each distributor to maximize distribution effectiveness and efficiency to achieve monthly sales volume and market penetration objectives.
• Undertake new-product development
• Determine a pricing approach
• Ensuring product availability at all levels of distribution
• Carrying out market research and analysis of consumer needs
• Monitoring distributor performance
• Manage distribution channels such as shops and wholesalers
• Make decisions regarding the distribution of products (such as taking of orders, warehousing, stock control and transport), manage store image or undertake direct marketing
• Develop plans in relation to advertising, sales promotion, public relations, personal selling and sales management
• Undertake distribution audits to monitor sales performance.
• Working with, and gaining the co-operation of people in specialist areas such as technical experts, production managers, accountants and advertising agents.
• In liaison with the General Manager, develop the company's advertising strategy and liaise with advertising agencies to create the company product or image,
• Prepare budgets and develop promotional and sales support materials.
• Maintain and direct the product's image in the market, decide which new products meet market trends and those that need to be phased out.
• Coordinate and develop the marketing activities of the company over the Internet, email and other electronic mediums, including online promotion, sales and communication.
• Train and motivate personnel, and prepare forecasts marketing communications, direct marketing and telemarketing
• Interlinking the department with other departments,
• Control product distribution, monitor budget achievement,
• Formulation and evaluation of sales targets,
• Soliciting for business in new and untapped markets,
• Close management of the distributors and advise to avoid diversion working capital to the risky avenues
• Train through carrying out an evaluation of distributors and their staff, identifying their needs then developing a structured learning for distributors and their staff.
• Daily tracking down of the distributors standards and performance
• Management of customers’ accounts and monitoring their credit within agree limits and terms.
• Monitor Competitor activities and counter them with effective marketing plans
• Build a strong relationship with all distributors in the territory and ensure they operate as per company standards.
• Route ride and monitor effective customers service and rout coverage
• Identify and measure current routes served by each distributor
• Inform management of all development by all distributors, which might affect the company business.
• Application of he distributor operation standards assessment (D.O.S.A) too to help in identifying more opportunities
• In liaison with all distributors, provide accurate information for demand forecasting.

Candidate Specifications

• Bachelor of Commerce – Marketing
• MBA Marketing major
• Five years progressive working experience in advertising, sales and marketing
• Documentation of brochures, sales kits and product journals
• Market research
• Training of sales staff
• Experience in product launches, branding, exhibitions, road shows
• Customer care skills
• Above average data entry and transcription speed
• Telemarketing

Personal Traits, Qualities and Aptitudes

• Great interpersonal skills
• Perform a variety of duties often changing from one task to another of a different nature without loss of efficiency or composure.
• Accept responsibility for the direction, control and planning of an activity
• Works with minimal supervision
• Relate to others in a manner that creates a sense of teamwork and co-operation
• Maintain effective communication with your colleagues, both junior and senior

If you believe you qualify for this position, please send you CV and details of your current and expected remuneration to recruitment@dpckenya.com

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