Regional Sales Manager Job in Rwanda, Burundi and South DRC

Position: Regional Sales Manager - Rwanda, Burundi and South DRC

The Individual will cover North & South Kivu in DRC (Goma and Bukavu), Rwanda and Burundi.

Company Profile: Our client is one of the largest manufacturers of confectionery, footwear, food and stationery products in Kenya.

Main Purpose of Job

To Achieve Sales target & distribution objectives for overall strategic regional development through:

• Driving all Routes to Market (RTM) programs in the region.
• Channel and Distributor plan execution and its follow-up
• Execution of regional plan and strategy
• Leading, coaching and developing Sales representatives to implement the channel and customer plans and achieve the desired in-store conditions and sales objectives at the store level.

Main Responsibilities / Job Summary

Market

• Set the individual monthly, quarterly and yearly target for each Area or Sales Manager
• Identify National sales opportunities & potential for OPL input and plan for future needs
• Develop National sales strategy to be incorporated with Regional Plan
• Ensure implementation of regional & channel strategy
• Involved in OPL discussion on volume & input with marketing and CCSD
• Monitor progress against RIG
• Monitor trends (market, competitors)
• Ensure merchandising of company products and market hygiene according to the company’s guidelines and standards
• Implement promotions and produce reports as required
• Ensure product availability at all relevant outlets through the distributor’s sales force as per Company guidelines
• Ensure compliance of Area Sales Manager and Sales Officers with their respective roles & responsibilities
• Ensure use of POP materials efficiently according to the company’s guidelines and standards
• Review & correction of rolling forecast

Distributor

• Manage and develop National distributors in an active and profitable manner
• Appointing and retiring distributors
• Ensure implementation of guidelines of distributor
• Define the boundary for each distributor and ensure the sales within each boundary
• Ensure the proper and correct execution of sales, discount and trading terms determined by the company
• Ensure that the distributor is efficient and has sufficient support for market coverage
• Monitor & minimize bad goods level returns
• Coordinate with RTM Manager in developing the Distributor Business Plan
• Monitor Distributors’ Operating overhead expenses and profitability (ROI)
• Monitor Distributors’ debt and ensure that the payment terms are respected
• Develop strong business relationship with key customer
• Monitor trade spend
• Optimise expenditure of secondary sales force
• Define Training needs for the whole sales force level and ensure adequate training evaluation is done
• Conduct performance evaluation of Area Sales Mgr & Sales Officers within the branch & review accountabilities
• Generate accurate and timely report on: competitor activity, price change and promotional support
• Recommend appropriate actions as required to meet or surpass sales objective for each ASM territories
• Schedule the appropriate amount of time to work with each individual within the team
• Conduct regular meetings in most impactful, successful and cost effective manner
• Coordinate correspondence and communication between HO and the team
• Sign internal and external correspondence, expense, leave application and others
• Reward recognition and career planning for all sales staff

Key knowledge, qualifications and experience

• Channel/outlet details and trends
• Distributor related legal guidelines and basic finance
• Minimum University degree in related field
• Minimum 5 years in Sales operations in the region.
• Strong Key account & Customer management experience
• Multi-Functional exposure ( Desirable )
• Marketing Exposure ( Preferred & added advantage )
• Market (internal/external) exposure
• East and Center African knowledge

To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line.

Kindly also mention your current/ last salary and benefits.

Only shortlisted candidates will be contacted