iWayAfrica Sales and Marketing Manager Job in Kenya

Job: Sales and Marketing Manager

Department: Sales & Marketing

Job Location: iWayAfrica - Kenya

Job Purpose: Sales and revenue growth

Reporting Lines: Head of Business / General Manager

Summary of job profile

The holder is part of the Company’s Management Team.

He/ She will be reporting to the Head of Business and be responsible for developing and implementing the company’s overall commercial strategy as well as advising the management on the various aspects of sales and marketing.

These include; market research, marketing strategy, advertising, promotion, pricing, product development and public relations

He/she with the support of the sales team will be responsible for achieving maximum profitability and growth in line with company’s vision and values

Key responsibilities will include;-

1. Revenue generation & Business Development
2. Budgeting;
3. Brand Management
4. Build strategic relationships with relevant stakeholders
5. Pricing

• Design, Implement and execute annual marketing plans for the company
• Plan and administer the company’s Sales and Marketing Operations budget; support development of regional marketing budgets
• Prepare and submit plans, budgets, progress and annual marketing development reports
• Brand management so as to continually safeguard and increase the iWayAfrica brand equity
• Assist with and support firm’s involvement in various networks including coordinating Business Development and Marketing activities via these relationships
• Assist in developing a pricing strategy in order to help the company get the most profits while also making sure customers are satisfied
• Monitor market trends and customer needs in order to determine when new products or services should be introduced
• Working collaboratively with product development specialists to ensure that our products and services meet and exceed customer needs
• Responsible for working with public relations, promotion and advertising agencies in order to help promote the product or services and to attract new customers
• Developing Account management processes and procedures in line with the Company’s structure
• Developing a distributor channel for iWayAfrica products (including current dealers in outer regions)
• Be proactive in the development of a customer relationship management offering that will be enhancing the image of iWayAfrica in the market
• Partner with relevant internal & external stakeholders, government and financial bodies, investors and local businesses to support & improve service delivery.
• Develop and increase market share and new brand awareness
• Implement agreed business strategies
• Develop the understanding of client needs and tailor-make portfolios and solutions.
• Development of direct marketing, sales and CRM plans accelerating revenue growth
• Build strong relationships with key clients and manage cost.
• Set up actionable sales and channel strategies.
• Staff management, motivation, training, recruitment and selection.
• Managed service levels to fulfill corporate and enterprise clients’ requirements
• Analyse sales statistics to determine business growth potential
• Research competitors' offerings and mitigate their impact on the company
• Implement short- and long-term goals, objectives and operating procedures
• Provide feedback to management regarding customer needs, market dynamics and competitive assessments

Persons profile:

• Appropriate and relevant qualifications
• A relevant post graduate qualification would be advantageous
• Must possess strong interpersonal skills
• Demonstrable track record in similar or like environment
• Must be in a possession of a valid passport.
• Will be required travel to countries on the continent and elsewhere
• Possess at least a minimum of 8 years experience in a similar or like environment
• Be able to work long productive hours
• Target driven and MUST meet monthly, and quarterly financial deliverables
• A customer and employee centric focus is essential
• A member of a relevant marketing body
• Excellent communication and presentation skills
• Good negotiation and persuasion skills.
• Strong problem analysis, judgment and decision making skills.
• Ability to plan activities, meet assigned schedules and achieve planned targets/objectives.
• Must work well in a team environment.
• Enthusiastic, self-motivated, ‘can do' attitude – very goal orientated.

Should you meet the minimum requirements and interested in applying for this demanding position, please forward you CV to hr-ke@iwayafrica.net referencing the position.

The closing date for this advertised position is: 23rd November 2011.

No late CV’s will be accepted.

Only successful candidates will be contacted.