Vacancy: Account Director / Business Unit Manager
Reporting To: General Manager
Statement of Responsibility
Build value for our stakeholders: To lead and manage account teams on a daily basis, delivering an efficient and effective service to clients, which is profitable to the Agency. Includes daily Client contact.
Meet key performance goals: Client satisfaction, business development, profitability and staff performance.
Knowledge, Skills and Abilities Required:
- Excellent understanding of marketing communications – able to specialize in the agency experiential marketing and / or sponsorship marketing.
- Excellent presentation and communication skills at a senior level.
- Tact and negotiation skills.
- Focused through finance – ability to work with numbers.
- Strategic thinker. Proactive in developing clients business.
- Extensive management skills.
- Extensive IT skills.
- Ability to prioritise.
- Ability to identify problems and offer solutions.
- Work well under pressure.
- Open and friendly personality.
Overview of Responsibilities:
General Management
- Contribute to the strategic direction of the Agency.
- Develop and implement the stated policies, procedures and guidelines of the Agency.
- Ensure that they are maintained.
- Continually update own skills and competence. Maintain and develop professional stance both internally and externally.
- Carry out specific projects to assist the management team in general management.
- Highlight issues to the Management which affect the morale of the Agency.
- Facilitate good relationships between group companies, departments and suppliers.
- Bring any significant changes (and/or issues), to the client relationship or to the Account Group, to the attention of the management team.
- Attend, and contribute to:
- Finance Meetings – project based.
- Operational Management meetings.
- Raise internal issues which affect the morale and job performance of the Account Group.
Client Service Management
- Have full understanding of the agency offering and to drive it through all dealings you have with client.
- Drive new business development by being an innovative and pro-active salesperson, seeking and proposing new business opportunities to and for clients through new business pitches.
- Monitor and evaluate your (teams) performance in new business wins.
- Create and exploit opportunities to develop agencies interests with the Client.
- Direct the strategic development of the Clients’ business in Marketing Communications by having a full understanding of clients business.
- Keep up to date with clients’ marketplace and competitors.
- Develop strong personal relationships with key contacts, building and nurturing all client relationships based on trust and mutual respect.
- Appoint and co-ordinate a team to manage client business.
- Hold regular status meetings with account team to assist with management of projects and plan work accordingly.
- Ensure account team deliver the best quality service to clients.
- Ensure policies and processes are followed by account team. These include:
Policies: Finance, HR and IT (including back-up of information).
Processes: Sixth SenseTM Marketing; Measurement and Evaluation (of projects); Internal Briefings; Brand Ambassador Training and Client Service maintenance and management (Contact reports – after every meeting ; Activation reports – weekly, monthly and on completion, which covers a full summary and evaluation of value created by The agency for the client as well as next phase of activity proposal.)
- Manage and approve all client issues regarding creative and / or strategic direction of Brands / projects.
- Understand and use relevant marketing and business related tools (E.g. The agency’s Sixth SenseTM Marketing tool)
- Resolve all day-to-day client issues with diplomacy.
- Anticipate and identify problems and provide solutions to them.
- Ensure the profitable running of each Client Account.
Staff Management
- Develop a constructive relationship with the Management Team, and identify the areas in which their support and advice can be used most effectively.
- Oversee account teams to deliver an efficient, effective and profitable service to clients.
- Ensure effective delegation and management within the team to generate the optimum use of resources to maintain the staff/profitability ratio.
- Direct and develop staff to ensure all are performing their relevant job functions.
- Provide motivation and leadership to maximise job performance.
- Manage staff performances and facilitate staff career development
- Ensure and maintain discipline within the account team.
- Ensure company processes and policies are followed.
- Ensure staff appraisals are carried out at least once a year and that they are true reflection of the member of staff’s performance.
- Make recommendations on financial rewards and promotions for individuals.
- Encourage the flow of information and knowledge within and between account teams.
- To deal with staff issues in a professional manner.
Project Management
- Implement efficient working practises, systems, time management and staff training against the agency processes and policies.
- Direct the implementation of agreed projects and approve all creative briefs and artwork.
- Review and sign off finished Artwork and ensure that written approval is obtained, from the Client, before going to print.
- Ensure that all projects meet the desired the agency’s standard of quality and Brand the experience offering.
Financial Management
- Maintain familiarity with the Agency’s standard Terms and Conditions of Business.
- Ensure the financial policies are followed and adhered to by the account team at all times.
- Sign off all cost estimates for the account team.
- Ensure budgets are approved and agreed with clients before work begins. Revise as necessary.
- Ensure that the fee arrangement is agreed before work commences and that the agreement is subsequently enforced.
- Ensure that all projects are within budget and meet the agreed profit margin.
- Manage project GP throughout the project and report financial results to the Account Team on a regular basis.
- Maximise the profitability of the Account Group:
- Review all work in progress regularly, and maintain a negative billing status.
- Streamlining processes.
- Maximise and increase client relationships and budgets.
- Widen project margin thru effective ops management.
- Monitor billings (billings schedule) on a regular basis to:
- Monitor income versus target
- Revise the annual income projection each month to assist with the companies’ cash flow management.
- Report these figures to the general manager on a monthly basis.
- Sign off all sales invoices.
- Ensure that debts are collected promptly.
- Develop a comprehensive understanding of the agency’s terms and conditions of procurement and ensure that they are followed by all members of the Account Group.
- Produce an annual team and financial plan for the Account Group identifying opportunities and allocating responsibilities to grow the business.
Send your resume to recruituganda@kimberly-ryan.net