Job
Description - Commercial Manager:-
Skills Set
- Corporate
Sales Experience and Background
- Marketing
Appreciation
- Technical
Appreciation
- Management
of Financial Resources
- Project
Planning, Monitoring, Management and Reporting Skills
- Judgment
and decision making skills
- HR
Skills
- Presentation
Skills
Key
Roles
Planning and Strategy
- Develop
residual and retention income strategy
- Set
and Meet Target
- Create
Budgets
- Develop
Sales Plan
- Map
Sales Plan
- Marketing
Plan
- Strategic
Plan
- Develop
new regional areas for business expansion, regional, new sectors, etc.
- Implementation
of growth strategy
- Product
& Services Development
- Develop
new products and services for launch to market
- Develop
Recurrent Revenue Services
Develop
and roll out lines of Business in line with business plan and strategy
- Develop
Business Line Implementation Schedules with clear deliverables and
deadlines
- Develop
and implement quality management strategy and plans, including resource,
systems, timescales, financials, to support, contribute to, and integrate
within, the organization’s annual business plan and long term strategy.
- Develop
and maintain systems to establish standards relating to activities and
products.
- Execute
Performance per Business Line as per set Targets and Budgets
Performance
Management
- Ensure
Achievement of all set targets
- Sales
- Revenue
- Gross
Profit
- Net
Profit
- Cash
Reserves
- Liaise
on all aspects affecting the P&L of the company with Finance &
Service Delivery HODs
- Measure
performance of team against Gross Profit
- Analyze
and act upon monthly management reports including Commercial Logs, CRM
Reports, P&L, Balance Sheet and Cashflow Statements
Financial
Analysis, Monitoring and planning
- Develop
and Maintain Commercial Department Budget.
- Monitor
monthly financial statements, manage cash flow and establish controls to
safeguard funds and take corrective measures required for aspects
affecting Commercial Department.
- Develop
Board Paper analyzing performance indicators and action plans
incorporating all management reports
Departmental
Co-coordinator
- Work
with departmental heads to schedule, supervise and direct the work of all
Commercial Employees
- Direct
and coordinate activities of business or departments concerned with the
pricing, sales and/ or distribution of products.
- Involved
in:-
- Selection
and recruitment
- Retention
Plans
- Reward
system review
- Commissions
and Bonus Structures
- Salary
- Dividends
- Benefits
- Appraisals
- Workplans
- Balanced
Scorecard
Sales
Management
- Vertical
Market Segmentation
- Horizontal
Market Segmentation
- Geographical
Market Segmentation
- Sales
Team Specialization
- Customer
Databases
- Market
Segmentation
- Cold
Calls
- Referrals
- Enquires
- Site
Visits
- Pre-Sales
Needs Analysis
- Detailed
Analysis Stage (By Production and Customer)
- Make
relevant and timely business decisions
- Oversee
& Escalate to Operations in Trouble Projects
- Manage
all pre-sales and sales deliverables
- Manage
Customer Perceptions and Communication
- Scope
change process should be defined and communicated
- Closure
and Sign offs
- Follow-
up procedures / strategy
- Sign
off by production and R&D
- Standardization
of all communications with customers
- Standardization
- Presentation
Checklist
- Convene
and preside over meetings with departmental managers
- Involved
in project review meetings
- Project
Plan
- Pricing
- Payment
Plan and Terms
- Deliverables
- Software
License
- Sign
Off Procedures
- Maintenance
Contact (Software License)
- Proposal
Sign off by Customer
- Resale
- Partnerships
Performance
Management
- Manage
staff, preparing work schedules and assigning specific duties
- Monitor
performance (in relevant areas) according to agreed standards and take
necessary action to communicate/advise/assist according to performance
levels.
- Develop
and maintain systems to measure performance against established standards
by reviewing sales and activity reports, and other performance data to
measure productivity and goal achievement and to determine areas needing
cost reduction and program improvement.
- Manage
staff according to company standards (appraisals, discipline, training,
development, training needs analysis etc).
- Implement
Balanced Scorecard and Workplans within Commercial Teams.
- Lead
Appraisal Process for Commercial Teams.
- Manage
Sales Administration Roles and Resources
- Set
and enforce Internal and External SLAs
- Monitor
and inform/communicate/apply standards created/maintained by external
bodies, and integrate within internal quality management systems.
- Should
Own the Global Deliverables and be responsible for their delivery
- Attend
all critical meetings
- Ensure
Deliverables
- Build
dedicated Sales Team
- Develop
Market Segmented Sales Plan
- Develop
Sales Incentives
- Motivate
- Consolidate
Reports from team
- Monitor
and Report on sales performance
- Activities
- SWIP
- Closure
(LPOs)
- Per
Sector
- Per
Product Line
- RFQs
- Tenders
- Sales
Inquiries
- Prepares
reports and other support material for board approval and presentation
- Negotiates
and recommends board approval for contracts
Communication
and liaison
- Serve
as liaison between all management staff and the board
- Strategic
Partner Liaison
- Chief
liaison with customer
- Establish
and implement necessary communication strategy for the improvement and
awareness of quality issues across all departments.
- Top
Down
- Bottom
Up
- Horizontal
- Maintain
and develop organizational culture, values and reputation in its markets
and with all staff, customers, suppliers, partners and regulatory/official
bodies
- Team
Building
- Drive
Team Building Activities
- 100%
utilization of CRM in Reporting & Customer Contacts
- 100%
utilization of Sharepoint in Document Management
- 100%
utilization of POS in Retail Transactions
Pre-Sales
Activities
- Carry
out Marketing Activities
- Seminars
- Events
- Promotions
- Open
days
- Product
Packaging/ Presentation with R&D and Marketing team
- Product
bundling
- Research
and Communication new solutions and innovations
Escalation
- Escalate
to Management team all customer related issues
- Escalate
to Management team all staff related issues
HR
Development
- Manage
all staff in company in liaison with HR Department
- Keep
abreast with the latest technologies both in hardware and software
- Continuous
self development- Gain new skills relevant to the job requirements
- Ensure
the team does the above