The world
is changing all around us. To continue to thrive as a business over the next
ten years and beyond, we must look ahead, understand the trends and forces that
will shape our business in the future and move swiftly to prepare for what’s to
come. We must get ready for tomorrow today. That’s what our 2020 Vision is all
about. It creates a long-term destination for our business and provides us with
a “Roadmap” for winning together with our bottling partners.
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Our Mission: Our
Roadmap starts with our mission, which is enduring. It declares our purpose
as a company and serves as the standard against which we weigh our actions
and decisions.
- To refresh
the world…
- To inspire
moments of optimism and happiness…
- To create
value and make a difference.
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Our Vision: Our
vision serves as the framework for our Roadmap and guides every aspect of our
business by describing what we need to accomplish in order to continue
achieving sustainable, quality growth.
- People: Be a
great place to work where people are inspired to be the best they can
be.
- Portfolio: Bring
to the world a portfolio of quality beverage brands that anticipate and
satisfy people’s desires and needs.
- Partners: Nurture
a winning network of customers and suppliers, together we create mutual,
enduring value.
- Planet: Be a
responsible citizen that makes a difference by helping build and support
sustainable communities.
- Profit: Maximize
long-term return to shareowners while being mindful of our overall
responsibilities.
- Productivity: Be a highly
effective, lean and fast-moving organization.
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Our Winning Culture Our
Winning Culture defines the attitudes and behaviors that will be required of
us to make our 2020 Vision a reality.
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Live Our Values Our
values serve as a compass for our actions and describe how we behave in the
world.
- Leadership: The
courage to shape a better future
- Collaboration: Leverage
collective genius
- Integrity: Be
real
- Accountability: If it
is to be, it’s up to me
- Passion: Committed
in heart and mind
- Diversity: As inclusive
as our brands
- Quality: What
we do, we do well
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Focus on the Market
- Focus on
needs of our consumers, customers and franchise partners
- Get out into
the market and listen, observe and learn
- Possess a
world view
- Focus on
execution in the marketplace every day
- Be
insatiably curious
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Work Smart
- Act with
urgency
- Remain
responsive to change
- Have the
courage to change course when needed
- Remain
constructively discontent
- Work
efficiently
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Act Like Owners
- Be
accountable for our actions and inactions
- Steward
system assets and focus on building value
- Reward our
people for taking risks and finding better ways to solve problems
- Learn from
our outcomes — what worked and what didn’t
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Be the Brand
- Inspire
creativity, passion, optimism and fun
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9:13 AM
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