Request for Proposal for Video Production

Alliance for a Green Revolution in Africa

Request for Proposal Overview:

Alliance for a Green Revolution is requesting proposals for producing an AGRA video showcasing AGRA’s achievements over the past five year period since its inception in year 2007. This is in preparation for the African Green Revolution Forum to be held in Arusha in September 2012.

About AGRA


AGRA is a dynamic partnership working across the African continent to help millions of small-scale farmers and their families lift themselves out of poverty and hunger.

AGRA programs develop practical solutions to significantly boost farm productivity and incomes for the poor while safeguarding the environment.

AGRA advocates for policies that support its work across all key aspects of the African agricultural value chain ≠from seeds, soil health and water to markets and agricultural education.

AGRA works across sub-Saharan Africa and maintains offices in Nairobi, Kenya and Accra, Ghana.

More information about AGRA can be found at www.agra-alliance.org

Project Description:

Concept requirements:

The video should convey dynamism and empowerment of small scale farmers through agriculture. The video should deliver AGRA successes over the past five years. It should showcase AGRA’s activities in Africa. The underlying message is “Africa can achieve a Green Revolution”. The video will be shot in six countries where AGRA works.

Technical Requirements:
  • The video should be no more than fifteen (15) minutes in length
  • The video should include music, creative graphics and a voice over
  • Video must be of broadcast-quality
  • Video must be able to be reduced in size without sacrificing quality
  • Video must be able to be used on the AGRA site as well as through multiple video and social media platforms The video should be completed by May 30th, 2012.
Contractor requirements:

The Video Producer will be expected to be in contact with the AGRA Communications Director through all phases of project execution, meeting as needed in person or by phone or email and providing weekly written progress updates.

The Video Producer will be expected to produce all elements of the video, which may include, but not be limited to scripting, voicing, lighting, graphics, animation, editing, coding, and music.

The Video Producer will be required to secure their own production facilities and equipment.

Any assignment or subcontracting by the selected Video Producer for the work to be performed, or goods and/or services to be provided, in whole or in part, and any other interest in conjunction with this request for proposal, shall not be permitted without the express written consent of AGRA.

Deliverables:

The Video Producer will deliver the finished product in desired formats including, but not limited to: DVD, Beta and Webcompatible formats. The finished product will include one (1) broadcast quality video to be aired at AGRA events, posted on the AGRA website and distributed through social media.

Proposals may also consider including the following deliverables:
  • Outlines
  • Storyboards
  • Scripts
  • Graphics
  • Rough Cuts
  • Finished tapes, DVDs, CDs and/or electronic files
Proposal Requirements:

Proposals must include:
  1. Introduction summarizing your company’s background, resources, and relevant experience.
  2. Examples and samples of past projects, preferably of a similar size and scope.
  3. References from past projects, preferably matching those projects used as examples in #2 above.
  4. Proposed budget for the project. The proposed budget should include a suggested workplan and a breakdown of fees for professional services, hours, and administrative services, including taxes. Please note that AGRA will meet travel, visa and accommodation expenses.
  5. Proposed schedule for the project, including project stages, milestones and payments.
  6. Proposed vision for the video (i.e. broad concepts on what the final product may look like).
  7. Identify the company’s main point of contact, including name, title, phone, and e-mail address.
  8. Attach CV’s of main Video Producer/s.
Selection Criteria:

Proposals received will be evaluated by AGRA on the following selection criteria:
  • Demonstrated experience in creative video development, production and post-production aimed at diverse and international audience of entrepreneurs, innovators and youth.
  • Understanding the purpose and the scope of this video project
  • Original and creative approach
  • Expected timeline for completing the project
  • Demonstration of cost effective approaches to video production
  • Proposed price and justification for the same.
  • Demonstrated ability to coordinate resources, equipment and required staffing for video production and post production
  • Demonstrated experience producing videos for both corporate audiences and non-profit organizations is preferred
Proposal Submission:

E-mail all materials to communications@agra-alliance.org

Or Mail materials to:

Alliance for a Green Revolution in Africa
Attention: Ms. Ann Mureithi
P. O. Box 66773 – 00800, Westlands,
Nairobi, Kenya

Proposal Timeline:
Deadline for submission of proposal to AGRA is on postmark of March 30th, 2012 at 12.00 noon.

It is anticipated that the selection will be made by April 13th, 2012, and the project completed by May 30th, 2012

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