KAA Corporate Communications Job in Kenya

Corporate Communications Officer – Web Content  and Social Media Coordinator

Job Profile

We are looking for a dynamic, self-motivated individual with experience and skills in management of web content and social media communications at strategic level.

Working within the Corporate Affairs section the individual will develop and oversee the execution of strategic social media and digital initiatives, including developing, managing web content and integrating interactive media into the overall business strategy.

Duties and Responsibilities

Social Media Management

• Plan and manage social media campaigns across several different platforms including Face book, Twitter, YouTube, blogs, Flickr etc. while keeping in line with the organizations policies and industry best practices.
• Maintain a positive public presence for the organization in social networking websites by presenting positive and factual information.
• Maintain a robust community while keeping the voice of the KAA brand and participating in dialogue with the customers when appropriate.
• Coordinate social media content development with other communications projects and the organizations events calendar.
• Ensure effective use of social media through frequent updates and reviews to management at various levels to educate and inform about social media activities, policies, competition, and achievements.
• Identify new opportunities to continually improve the social media presence by engaging supporters online and nurture them into customers
• Work with graphic designers as needed, to produce creative for use in social media campaigns
• Follow up on instances of dissatisfaction reported by customers or community members to ensure that the organizations message is consistently and positively articulated

Web Content Management

• Develop online presence, and take charge of writing, editing, and proofreading site content by working closely with the technical, corporate affairs, public relations and marketing Department.
• Assess, catalogue, and organize web site content (content inventory)
• Assign and track new content development (content matrix)
• Develop a competitive site analysis/Gap analysis for decision making.
• Develop, maintain, and enforce editorial style guidelines in line with organizations corporate objectives and industry best practice.
• Maintain a consistent look and feel throughout all web properties
• Assure web-based information is archived for future needs and reference
• Manage the product ratings and reviews platform for our corporate website
• Create regular blog posts based on industry and company related events, news, reviews, etc.
• Monitor site content and ensure information displayed on the website is accurate and current.
• General assistance in corporate communication duties that include newsletter production, events management and CSR activities