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Request for Proposals for: The National Land Commission
 
Terms of Reference (ToR) for a Communication Consultant
 
1. Introduction
 
The National Land Commission (NLC) is an independent Commission established by The National Land Commission Act No. 5 of 2012 pursuant to Article 67 of the Constitution of Kenya, 2010.  
NLC is mandated to manage public land on behalf of the National and County governments; recommend a National land policy to the national government; advice the National government on a comprehensive programme for the registration of title in land throughout  Kenya; and to conduct research related to land and the use of natural resources, and make recommendations to appropriate authorities.  
Other functions of the Commission include initiating investigations, on its own initiative or on a complaint, into present or historical land injustices, and recommend appropriate redress and to encourage the application of traditional dispute resolution mechanisms in land conflicts.  
Additionally, NLC is mandated to assess tax on land and premiums on immovable property in any area designated by law; and monitor and have oversight responsibilities over land use planning throughout the country.

NLC has prioritized communications a key strategy and seeks to contribute to effective and responsive communication to enable the Commission to realize its objectives.

2.0 Scope of Work 
The Communication Consultant will work closely with the NLC to develop a communication Strategy for the Commission and oversee its implementation for a duration not exceeding 3 months. 
The Consultant will undertake the following:

2.1.1    Design, coordinate, implement and monitor the communication strategy including a concept and an action plan and visibility plan
 
a) The Consultant will develop a Communication Strategy which should include and implementation plan, for the  NLC
 
b) Train members of the IPOA Board and relevant staff on the Communications Strategy, including on how to prepare/draft a wide range of materials, talking points, press releases and advisories, news briefs, fact sheets for inclusion in media kits and further public outreach;

2.1.2 Mapping of radio and television stations
 
a) Develop a media contact list for the Commission
 
b) Undertake mapping of both TV and radio stations to enable the Commission understand which stations to engage when targeting specific audiences
 
c) Ensure the promotion and increased understanding of NLC’s mandate in the country through the use of diverse types of media and communication tools as appropriate, including utilizing innovative and emerging communication tools and new media in support of the Communications Strategy;

d) Enhance the understanding of journalists and key interlocutors on NLC’s mandate;

Expected tangible and measurable output(s):
  • A Communication Strategic Plan for NLC with its implementation Plan;
  • All NLC Members trained on the Communication Strategy and on how to prepare media documents;
  • Mapping report on media to include Media Contact list
  • Provide a report on the implementation of the Communication Action Plan after the 3-month period.
3.0 Requirements
  • Advanced University degree in Journalism or Communications from a recognized University;
  • At least seven (7) years of experience in Kenya in conceiving and implementing Communication Strategies;
  • Excellent verbal and written skills in both English and Kiswahili;
  • Strong understanding of outreach and advocacy.
  • Demonstrated written and oral communication skills
  • Strong project management skills
  • Excellent organizational, prioritization, and customer service skills
  • Ability to set goals and timelines and to work on deadlines
  • Ability to work and communicate effectively with a variety of people, both internally and externally
  • Able to work independently with minimal supervision
Timing and Duration
The consultant should propose a schedule not exceeding 3 months and resources required to complete the activity’s objectives.  
The proposal should include a detailed work plan and budget of activity undertaking.

Proposals should be submitted by close of business 27th  May 2013 via email to Smuthui@kenyati.com

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