Digital Marketing Manager Job in Kenya

Job Title: Digital Marketing Manager
 

The Digital Marketing Manager oversees the digital marketing strategy for the company.

Duties include:

• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirement Skills and Qualifications

• Bachelor degree in Marketing.
• College Degree in Journalism or English is an added adavntage
• Experience managing PPC, SEO and Affiliate programmes.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.
• Must be able to communicate fluently to different audiences through all relevant communication channels, with an eye to growing overall audience size and participation.
• Must have extreme knowledge and passion for social media networking, including but not limited to: Facebook, Twitter, Pinterest, & Instagram
• Identifying and sharing insights with internal stakeholders
• Collaborate with Account Management teams to develop digital marketing plans
• Maintain and refresh all assets on all official social media pages and accounts, working closely with internal stakeholders
• Understand and develop marketing strategy that considers the interconnectivity of SEO, paid search, advertising, website, social and blogging.
• Guide website content development strategy based on keyword research and competitive analysis
• Establish and support social media and SEO best practices
• Actively research new opportunities that will increase visibility of programs in the market.

Application
 

Qualifying candidates should send their application letter together with detailed Curriculum Vitae to recruitment@odumont.com  before COB 20th July 2013.