Brand & Marketing Manager

Scope:
  • Also responsible for developing marketing plans and executing projects and initiatives that support the broader short and long-term marketing strategy.
  • Additionally, the must take lead in managing vendor partners and communication agencies, and all aspects of their projects.
  • Evaluate customer research; market conditions, competitor data and implements marketing plan changes as needed.
Key Roles and Responsibilities:

Marketing Management
  • Develops annual marketing plan which details activities to follow during the fiscal year, which will focus on meeting organizational objectives.
  • To manage the Marketing Budget. Delivery of all marketing activity within agreed budget.
  • The achievement of frequent, timely and positive media coverage where necessary
  • Specifying market requirements for current and future services/products by conducting market research supported by on-going visits to customers and non-customers.
  • Analyzing current and potential partner relationships.
  • Monitor, review and report on all marketing activity and results
  • Manage the productivity of the marketing plans and projects
Project Management
  • Lead the planning and implementation of project
  • Facilitate the definition of project scope, goals and deliverables
  • Define project tasks and resource requirements
  • Develop full scale project plans
  • Manage project resource allocation
  • Plan and schedule project timelines
  • Track project deliverables using appropriate tools
Quality Assurance
  • Constantly monitor and report on progress of the project
  • Present reports defining project progress, problems and solutions
  • Implement and manage project changes and interventions to achieve project outputs
Strictly minimum 3 years

Response to ir@zentus.co.ke
http://ir@zentus.co.ke

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