Vertex Kapele Brand Trade Activator Job

Brand Trade Activator

Main responsibilities

• Responsible for developing and implementing annual brand activation plans and/or channel plans with aligned category, brand, consumer and customer priorities and objectives
• Responsible for implementing the Integrated Marketing Plan (IMP), new product introduction (NPI) activities, trade category and marketing programmes
• Responsible for ensuring local cultural resonance & relevance in all activation plans & initiatives
• Provides input into the brand strategy review
• Manages the research process and ensures shopper insights, channel and POP opportunities are incorporated into all strategies and plans
• Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
• Develops internal and external category reviews, analyses category data, highlights opportunities and recommends courses of action
• Tracks, analyses and evaluates all brand and channel initiatives and ensures brand equity is maintained
• Ensures communication to all relevant stakeholders during brand activation projects
• Manages interactions with agencies and assists with evaluation
• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
• Effective management of A&P budget

Qualifications/Experience

• 3 yr Bachelor Degree/MFSA Diploma
• 3 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management.
• Proven track record of delivering business results.
• Local Kenyan who understands local environment

Closing date: 2012-04-20

To apply go to
http://placementpartner.resourcing.co.za/wi/submit_cv_form.php?id=vertex&VacRef=Ver000415/CM1