Group Brand Development & Activation Manager Job in Kenya

Leading FMCG Multinational Attractive Jobs
Our client is a well established multinational which has been manufacturing and marketing leading FMCG brands in Kenya and other parts of the world for many years. 

They wish to fill the following vacancy:

Group Brand Development & Activation Manager

Job Ref MN 6004

Job Profile

• Create and develop brand activation plans for the implementation of brand’s strategy to support the regional marketing strategy ensuring that the end markets aspects are aligned with the Region.
• Deliver brand targets for various brands sustaining brand performance and profitability.
• Monitor, control and report brand performance through brands health indicators and key consumer KPIs (market share, awareness, trial, attribute rating etc) 
• Providing solutions to shortfalls.
• Explore and exploit new opportunities for the brand portfolio.
• Manage the NPD process for the brands in the CBU ensuring delivery of brands NPD5 post Gate 2 and ensuring that its requirements are managed and delivered according to targets.
• To provide required CBU input to NPDs pre Gate 2
• Identify local brand consumer insights and deliver agreed marketing research plans.
• Implement pricing policy for products within the brand portfolio in CBU
• Develop & execute approved brand M&C plan within guidelines & budget within the end market
• Understand & apply relevant external environment factors including consumer insights, competitor activity and other CBU activity networks
• Product Life Cycle Management including demand forecasting and minimizing residuals for the end market
• Work with channel team ¡n development of Trade Marketing plans in the end-market
• Proactively identify sources and resource needs to support brand growth.
• Other related brand management strategic

Person Profile

• Bachelor degree
• 4-5 years experience in hands on brand management
• Professional qualifications in marketing
• IT savvy MS Office suite for application

How to Apply

Send your application with a detailed CV and a daytime telephone number. 

You SHOULD disclose your current or past salary. 

Failure to disclose may disqualify your application. 

Apply via email only to recruit@manpowerservicesgroup.com so as to reach us by 25th July, 2014.