Communications Job at Catholic University of Eastern Africa (CUEA)

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The Catholic University of Eastern Africa (CUEA) is seeking to recruit a dynamic, qualified and result oriented person to fill the position of Corporate Communications Manager.

Job Purpose:

To develop and implement communications and marketing strategies towards the attainment of the University’s Strategic objectives. He/she shall evaluate customer research, market conditions, and implement marketing plan changes, and oversee all marketing and advertising activities.

Reporting: The job holder reports to the Deputy Vice-Chancellor Administration.

Duties and Responsibilities

• Develop and implement a comprehensive and integrated communications strategy that positions CUEA as the University of Choice in the region and beyond;
• Formulate and implement viable marketing strategies with specific objectives and targets that give CUEA a competitive edge in service provision;
• Oversee production of news and feature stories, publicity materials, press releases, photographs, videos, marketing resources and other strategic and targeted communications as required;
• Manage and coordinate all marketing and advertising activities of the University;
• Design, implement and facilitate annual marketing plan for the University;
• Conduct market research to determine customer requirements for existing and future academic programmes and courses;
• Oversee the University’s electronic marketing efforts including supervision of content, website design and maintenance;
• Analyze customer research, current market conditions and competitors information;
• Monitor and evaluate marketing strategies and programmes to determine their effectiveness;
• Prepare monthly and annual reports of the CUEA’s marketing activities;
• Determine and manage the University’s marketing budget; . .
• Oversee design, production and distribution of promotional communication materials;
• Plan and manage rapid response communications in situations of organizational crises;
• Develop and maintain professional contacts with key print and broadcast media in Kenya, regionally and internationally;
• Ensure proper management of all CUEA events;
• Cultivate a customer-oriented culture amongst CUEA staff by devising and implementing various awareness creation and capacity building approaches in liaison with the Human Resources Manager;
• Lead the University’s commitment to long term Corporate Social Responsibility (CSR) by developing appropriate strategy and giving concise direction, priority and mode of implementation;
• Manage the University’s external agency, commissioning and overseeing the drafting and editing process for all internal and external (press) releases;
• Provide counsel to senior executives on messaging and media relations;
• Identify new program opportunities to enhance the University’s ¡mage as a socially responsible University;
• Be able to identify potential corporate crisis and have the ability to identify strategies to handle those risks and accordingly advise management e.g. strikes;
• Develop job description for other personnel(s) required to serve in the same office with or under him/her;
• Periodically direct the University on viable ways of branding and rebranding CUEA— that is, build and maintain the corporate brand;
• Perform any other tasks as assigned by the Deputy Vice-Chancellor Administration.

Education and Experience:

• A holder of at least Master of Arts degree in Mass Communication from a recognized University with a specialization in Corporate Communication;
• At least 5 years working experience in a similar position;
• Proficiency in Computer application packages;
• Proven experience in customer and market research;
• Exhibit experience in successfully implementing CSR or media campaigns; Knowledge in audio-visual productions and print media will be an added advantage.

The Person:

• Must be a mature person in age and character — at least 30 years;
• Must possess excellent written and verbal communication skills;
• Must demonstrate high level of maturity and integrity;
• Be able to work under minimum supervision;
• Have excellent computer skills;
• Must have good problem analysis and problem-solving skills;
• Must have outstanding interpersonal and marketing skills;
• Must exhibit good knowledge of the trends of higher education in the region and beyond;
• Must have general know-how of the functioning of various media e.g. their writing styles, presentation styles, media language, etc;
• Should be on top of (general) current affairs/topical issues;
• Must have good command of spoken and written English and Kiswahili languages — working knowledge in any major foreign language will be an added advantage.

Applications should reach the Human Resources Manager on or before 22nd July 2011.

Applicants should enclose a C.V., copies of relevant certificates and three reference letters from recognized persons/institutions.

NB: Only shortlisted candidates shall be contacted.

The Catholic University of Eastern Africa (CUEA),
P.O. Box 62157 -00200 Nairobi, Kenya

Tel: +254-20-8891601-6, 88900234

Wireless: +254-020-2525811-5

Mobile: +254-20-734-066 915 and +254-20-722-509 811 -2

Fax: +254-20-8891 261 and 8891084

Email: admin@cuea.edu

Website: www.cuea.edu

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