FMCG Trade Marketing Coordinator Job in Nairobi Kenya (KES 110K Gross)

FMCG Trade Marketing Coordinator 
 

Industry: Manufacturing 
 

Location: Nairobi
 

Salary: Kshs 110,000 gross.

Our client is one of the leading companies in Kenya that specializes in the manufacture of personal care, tissues and hygiene products. 

They are market leaders in across numerous product categories and have established themselves as one of the strongest consumer household brands in the region and seek to hire a trade marketing coordinator.

Job Purpose: To assist in developing trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities and tools. 

The trade marketing manager will lead development creation and production of all POS and merchandising tools to the timely execution of company activities at different distribution and consumer levels.

Duties & Responsibilities

• Lead the development of an annual trade marketing plan and get alignment and approval of sales and marketing management. Set and align with management on execution goals.
• Work closely with Sales National Account and Channel Managers to develop creative programs that promote the products and align with the customers’ strategy and program need.
• Marshall internal resources (Promotions group, Creative Services and Sales) and agencies to execute trade marketing plans.
• Create Best in Class customized presentations for Programs, annual retailer Brand Plans and ad hoc needs throughout year that set up the National team for greatest success. Great presentations to include industry & brand insights, selling stories and tailored solutions.
• Produce trade related sell sheets throughout the year to disseminate information on trade related programs.
• Train National Account team on key trade initiatives such as: brand plans, channel research, how to best use executional tools.
• Evaluate the requests of channel teams against company goals and other national or local programs.
• Identify and analyze emerging industry trends and assess potential impact to BBC, key distributor and retail partners, and our customers
• Educate, orientate and utilize the brand team to deliver through the line activity in store.
• Leverage agencies and internal marketing team to create specific tools for market specific programs.
• Assists Brand Managers/Sales Department by coordinating new chains roll-outs in close working with retailers and distributors.
• Manages development of new merchandising items that meet sales needs by package and by channel.
• Ensures flawless execution and customer service for all trade marketing tools at retailers and distributor levels.
• To brief, manage and evaluate third party shopper marketing agencies ensuring they deliver against brand objectives.
• Develop and source vendors for POS, Merchandising and Premiums and source all POS items.
• Act as the point person with POS companies for all orders from retailers and distributors.
• Maintain a good knowledge of both competitor activity and industry best practice to help inform future planning.
• Work with suppliers for POS merchandise, brand items when needed.

Qualifications & Skills

• Bachelor’s degree in Business, Marketing or related field.
• Must have 3 – 4 years experience in marketing, sales or business administration.
• Strong communication and written skills.
• Proven analytical abilities and experience with budget management.
• Ability to organize and manage multiple, time-sensitive projects.
• Ability to work well in a team setting and with various levels within the organization.
• Strong ability to build relationships in order to provide exceptional sales and coordinate activities within the company.
• Strong working knowledge of Word, Outlook, Excel and PowerPoint required.
• Strong project management and problem solving skills.

If you are up to the challenge, posses the necessary qualification and experience, please send your CV only quoting the job title on the email subject (FMCG Trade Marketing Coordinator 110k gross) to vacancies@corporatestaffing.co.ke before 4th December, 2014.

Kindly indicate previous/ current salary on your CV

N.B: We do not charge any fee for receiving your CV in our database nor for interviewing

Only candidates short-listed for interview will be contacted.